Remember the Mercury Bobcat?

Remember the Mercury Bobcat?

Pick of the Day is Mercury’s upscale version of Ford’s sub-compact Pinto

Anyone out there remember the Mercury Bobcat?

I’ll admit that I’d forgotten about the Mercury version of the Ford Pinto until I stumbled across this advertisement for one on Having so stumbled, I was intrigued enough to share it as Pick of the Day.

“Here we have a genuine 2-owner 1978 Mercury Bobcat,” says the dealer advertising the car from Stratford, Wisconsin.


Ford introduced its sub-compact Pinto for the gas-crisis challenged 1971 model year. Mercury, which had its imported Capri, didn’t get its version of the Pinto until the 1975 model year. 

For 1978, Bobcats got new styling, interior colors, a long list of updated equipment and were available with 4- or 6-cylinder engines.

The Pick of the Day has the 2.3-liter 4-banger connected to a 3-speed automatic. It also has bucket seats with floor shifter, power steering, power front disc brakes and the “rare factory pop-out sunroof,” the dealer notes.

“The Bobcat runs and drives like the day it was sold new in 1977!” the dealer proclaims, adding that the 28,655 miles showing on the odometer are the car’s correct lifetime mileage.

The asking price is $12,995.

To view this listing on, see Pick of the Day.


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  • Jeff Thomas
    August 10, 2019, 2:10 AM

    Last few picks are getting a little lame. Seeing a 78 bobcat is great once in a while. But we’ve seen to many bobcats lately. Sorry, just my humble opinion. JT

  • David Lewis
    August 10, 2019, 3:16 AM

    What was the 6 Cylinder option? Was it a V-6? What size was the engine offered?

    • Peter Chronis@David Lewis
      August 10, 2019, 12:09 PM

      The 6 cylinder was an option in the form of a German built 2.8 litre V6 which was the same engine originally used in the Mercury Capri and then offered also in the Mustang II

      • Mike Paull@Peter Chronis
        August 11, 2019, 10:28 AM

        Peter & Art,
        Thanks for the info on the 6cyl. I did end up looking it up and sure as heck, it was offered. Had no idea and never seen one that I can remember. I do remember the Merc Capri with the same V-6 and they could be hopped-up pretty good so i’m sure some of the Bobcats went that way too. Thanks again for the info.

    • Art Northrup, Jr.@David Lewis
      August 10, 2019, 12:45 PM

      It was the 60-degree 2.8L V6 which was available in some other Ford vehicles.

  • Richard Niblack
    August 10, 2019, 5:39 AM

    Had the 78 Ford version of this car was stolen I missed it so much.. I’m heartbroken while working as an automotive lot boy at a Chevy dealer drove home whatever I wanted to people would trade in all types of cars being the first one at the dealership in the morning to open business and the last one to leave I was privy to driving whatever I want conversion vans to vets 2 iroks 2 Porsches I wound up with this Pinto I fell in love with it as a young man I couldn’t destroy it!! I moved on to be a quality control technician at aMercedes Benz BMW dealership and brought the pinto with me where we rebuilt it I used to run it up to Lime Rock Park really hard …onback on the Backroads of Connecticut along with my friends my young friends they had like 320 BMW M series you know the red white and blue Edition turbo-charged Toyota pickup trucks Mini Coopers( old school) 280Zs and bigger BMWs we would run the hour 20minute trip from New Haven to Kent almost flat out… my Pinto had stiffer Springs in the head cam and headers balance ported polished 5-speed Mustang transmission small 4-barrel Holley carburetor rear end gears miss that car I’m so heartbroken I left it with a friend that owns an auction he had about six of them he was doing 8thMile quarter mile Circle Track. They were in various forms of race car at the time ( to me they looked like banged-up Demolition Derby cars …He wanted one for the street but didn’t want to give me the price I want it he said leave it come get it when you want it back… at that time we were dissolving our used car dealership I no longer had a garage to keep her in about 3 years ago … somehow somehow the vehicle was stolen I really missed it I’m so heartbroken the sound and the field it generated and the wow factor with the cam the headers the high compression wow factor at the stoplight was amazing ..when life gives you lemons you make lemonade I miss my American Pinto … I could start a blog I should: the American Car culture what happened: when I look at cars like the success stories of cars like the Subaru WRX the Honda Civic brand vs cars like Pontiac G6 Solaris Ford Focus Dodge Daytona Dodge Spirit RS what happened in American Car culture someone should get to the heart of the matter probably with fossil fuel cars it’s too late for American car companies to recoup but someone should definitely wake them up for the future

    • Stephen Nearing@Richard Niblack
      August 10, 2019, 7:32 AM

      Now that I see it, I remember it. Back then we were surrounded by Vegas, pintos, bobcats. Back on 1980 l picked up a 1974 pinto. still have it today. It’s gone into a resto mod. Real clean and still fun to drive after 37,38 years.

  • Edward Greenberg
    August 10, 2019, 10:14 AM

    Did any year/version of the Bobcat have the same rear collision/fire issues that the Pinto had?

    • Jack Tors@Edward Greenberg
      August 10, 2019, 4:27 PM

      IIRC, that issue wasn’t fixed until MY77 or MY78. So the earliest non-wagon Bobcats would’ve been impacted also.

  • Mike Paull
    August 10, 2019, 10:51 AM

    6 cyl available? I don’t think so. I was a mechanic from 1970 – 1980 never saw a 6 cyl Bobcat or Pinto. Interesting. Anyone have Info on this?