Denim Blue coupe goes from assembly line to company’s museum
The final Beetle rolled off Volkswagen de Mexico’s Puebla assembly line Wednesday and into a display space at the Volkswagen Puebla Museum, the car company said.
The car, in Denim Blue, “will live on display at Volkswagen’s local museum in Puebla as a lasting tribute to the automobile’s rich and stories heritage,” said Volkswagen of America.
The Puebla plant will shift its production to a new compact sport utility vehicle, VWoA added.
“It’s impossible to imagine where Volkswagen would be without the Beetle,” said Scott Keogh, president and chief executive of Volkswagen Group of America. “From its first import in 1949 to today’s retro-inspired design, it has showcased our company’s ability to fit round pegs into square holes of the automotive industry.
“While its time has come, the role it has played in the evolution of our brand will be forever cherished.”
Introduced to America as the Type 1, Volkswagen sold nearly five million Beetles in the United States, and a worldwide total of 21.5 million.
In 1998, the New Beetle re-introduced the silhouette to a new generation of drivers, and sold more than 1.2 million cars between 1998 and 2010. In 2011, the third, and current generation of Beetle went on sale in the U.S. as a 2012 model, and more than 500,000 have been built since.
Sold in both coupe and convertible variants, the second- and third-generation of Beetles have collectively been produced in 23 exterior colors, 32 interior trims, 13 varying engine configurations and 19 special editions, including the Dune, Denim, Coast and #PinkBeetle.
All second- and third-generation Beetles have been built by Volkswagen de Mexico, Puebla, and have been sold in 91 markets worldwide.
The last Beetles built for the U.S., a pair of Kings Red vehicles with custom dashes, keys and quilted seats, will join Volkswagen of America’s collection, the company added.