Advanced, lightweight and technically precise now describes more than the vehicles produced by McLaren Automotive. The British-based company is launching the McLaren Vision Collection, sunglasses and ophthalmic frames “imbued with McLaren DNA.”
The eyewear is being produced in conjunction with optical specialist L’Amy Group, and are available in Core, Premium and Bespoke ranges.
The line includes the first 3D-printed titanium frames, the option of face-scanning technology for “the perfect tailored fit,” and the first use of Leica Eyecare sun lens in versions specifically designed for driving, skiing, sailing, golf and city life. The Leica lens are treated with AquaDura Vision anti-reflective, hydrophobic and oleophobic coating.
The Driving lenses feature precisely graduated tinting designed to improve contrasts and show the road ahead in sharp relief, with no polarization so all surfaces are perceived perfectly, McLaren Automotive said.
Prices start at $323 and climb to $2,008 for the custom-tailored versions.
“Designers from McLaren Automotive and the L’Amy Group combined their expertise to create unique products that set new standards for elite eyewear,” said Mike Flewitt, McLaren Automotive’s chief executive. “Using industry-first technologies such as 3D-printed titanium frames and Leica sun lenses, the McLaren Vision Collection epitomizes the design innovation and pioneering technical excellence that is at the core of the McLaren brand’s DNA.”
The McLaren Vision Collection will be available at the Goodwood Festival of Speed in early July and at a range of department stores and e-commerce websites starting in July, the company said.
Um, how much?
Are they as comparably functional as the cars?
Really? I had Lasik for less.
Why? Stroke ego?
Sorry, can’t see it (see what I did there?).
Sick and stupid. How many kids fail at school, just ‘cuz they can’t see? All over the world- and in neighborhoods within sight of the factory. Stroke those Trumpistas! There’s your bank.
Sickening.
Eff the fake cool glasses, give some poor kids a chance, ‘k?
Hey- HEY! You gots money, monied clientele, and wanna promote your brand, well. There it is. How’s about stroking real people, and providing glasses and eyecare for kids that could never hope, huh? Have a look at Michael Jordan… Oh, wait, you didn’t make that much money….
Oh, #no profit #dontcare- our clients take care of their kids.
Let’s pull together, and put the bottom line last, ‘k?
Is this possible?
To sell boutique "sunglasses" when schoolkids need real vision correction, and pretend there is no need… Well. And all that lacks is will…
Am I an ass? Yes.
Didja get my point?
Didja?
-R