HomeNews and EventsAnother record crowd at Beaulieu, this time for ‘Simply Land Rover’

Another record crowd at Beaulieu, this time for ‘Simply Land Rover’


Britain’s National Motor Museum continues to set attendance records at its “Simply” car shows this year. This past weekend it was “Simply Land Rover” and nearly 550 of the sport utility vehicles showed up at the museum grounds at Beaulieu, England.

Also attracting a crowd was the return of “Simply Rummage,” a Land Rover-themed swap meet, and participants were given an opportunity to take their Rovers on an off-road drive on the facility’s newly expanded “Forest Drive” off-road circuit.

The 30th anniversary of the Discovery model was celebrated.

People’s Choice honors went to this father/son outfitted ’93 Defender

Taking People’s choice honors at the show was a 1993 Land Rover Defender 90 owned and customized with such things as a roof-mounted tent by Michael Jones and his son Louie. 

“Really it’s just a big Tonka Toy,” said Michael Jones.

Family restored grandmother’s ’66 Series IIA

Runner-up for People’s Choice honors were the Pagel family’s 1966 Series IIA and Fred Barclay’s 1999 Defender 110.

The Pagel family’s Rover was originally purchased by Kirsty Pagel’s mother and Kirsty, her husband Adrian and son Tom have restored it.

“I have many childhood memories of this Land Rover,” said Kirsty. “It will certainly stay in the family.”

’99 Defender outfitted with a can and hauling a log

Barclay has fitted his Defender with a crane with a tree trunk hanging from its hook.

“I put the crane on with a friend, strengthened it and changed the color,” he said. “It’s an everyday work vehicle and very practical.”

Next up at Beaulieu is Simply Jaguar, scheduled for July 14.

Larry Edsall
Larry Edsall
A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.
  1. I own a 2002 Land Rover Defender 1 Diesel currently in Costa Rica. Seems not allowed in US until 25yrs from made.. any suggestions on either storing in land rover friendly location until 2027 or if there’s any possible way of getting it in the US?
    [email protected]


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