Reno-based auction company will manage Silver’s Arizona sales
When Barrett-Jackson ended its collector car auction at Reno’s Hot August Nights after three years, Mike and Sandy Oberle created the Motorsports Auction Group in partnership with two other car enthusiasts.
With those initial partnerships expiring, the Oberles wanted not only to continue the Reno auction but to expand the company.
“Emmett heard about it and contacted me,” Mike Oberle said May 29, when the new partnership between MAG and Emitt Rice’s Silver Auctions Arizona was announced.
Under the new partnership, MAG not only will stage its annual sale in August in Reno, Nevada, but will manage the Silver Auctions Arizona sales in the Phoenix area.
The practice has been for Silver to stage three auctions in the Phoenix area, one in the fall, one during Arizona Auction Week in January, and another in the spring.
However, instead of the collector car auction this November, Oberle said the new partnership is organizing a major car show in Peoria, Arizona, as a way to promote the January and spring 2020 auctions.
“So far it’s working great,” Oberle said of the new partnership, which will operate under the Motorsports Auction Group banner.
“We’re doing our Reno auction now, gearing up for that,” he said, adding that he expects around 500 cars to cross the auction block August 8-10 during the annual Hot August Nights celebration.
“We have a shared vision and are focusing on building the brand and taking care of customers” Oberle is quoted on the former Silver Auctions Arizona website.
“With Silver and MAG doing business together under one name, Rice and Oberle will be able to achieve greater economies of scale with their business,” the website report adds.
“It was time to combine our efforts” Rice is quoted.