HomeCar CultureFifi most popular name for Fiat 500 in the UK

Fifi most popular name for Fiat 500 in the UK


British owners of the Fiat 500 apparently like to give their cars a name and the most popular of those names is… Fifi.

However, there is speculation that with the birth of a new royal baby Fiats named Archie will be on the rise.

Fiat Chrysler Automobiles’ UK office offers Fiat 500 owners the option of ordering free personalized name stickers for their cars. More than 3,000 have been delivered. Following Fifi in popularity are Bella, Luigi, Minty and Freddie, the company said.

Sample ‘Archie’ sticker available for Fiat 500s in the UK

“The Fiat 500 continues to reflect people’s individual personality and style, allowing them to make their car as unique as themselves,” FCA UK said. “Every Fiat 500 is as individual as the person who drives it.”

“The fantastic response we had from owners shows how the Fiat 500 is so much more than a car to its owners, it becomes a member of the family.” said John MacDonald, Mopar service, parts and customer care director for FCA UK. 

However, he added, “With the birth of the Royal baby, I predict the popularity of Archie will increase.”

The program providing name stickers to Fiat 500 owners runs through June 30, though at the special website.

Larry Edsall
Larry Edsall
A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.


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