HomeThe MarketOmologato launches Fiorano, Formula E chronographs

Omologato launches Fiorano, Formula E chronographs


British watchmaker Omologato has introduced two new designs, one honoring the Ferrari test track and the other in conjunction with a team racing in the Formula E electric-powered grand prix series.

The Fiorano Chronograph is named for the famed test circuit near Maranello, Italy. 

Omologato, Omologato launches Fiorano, Formula E chronographs, ClassicCars.com Journal
Fiorano watch

Omologato said each of the watches is individually numbers and is finished with flat sapphire-coated glass over a crimson red dial. The watch case is 316L stainless steel. The watches will be available in late July. 

The DS Techeetah Chronograph has a matte-finish dial with gold and red highlights like those of the DS Techeetah Season 5 DS E-Tense FE19 racing cars.  DS Techeetah is a French-Chinese effort with drivers from France, Germany and England.

The watches, which are waterproof to 30 feet, are being worn by all racing team personnel as part of a limited-edition run of 100 First Editions. 

All Omologato watches have Japanese-made Meca-Quartz movements.

The First Edition Techeetah and Fiorano watches are priced at £335 ($435).

For more information, visit the Omologato website.

Larry Edsall
A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.


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