Sold out! Bugatti unveils new models priced at $12.4 and $3.39 million

'La Voiture Noire' and its inspiration, the Type 57 SC Atlantic | Bugatti photos

Bugatti unveiled the one-off “La Voiture Noire” this week at the Geneva Motor show. The car was created to pay homage to the famed Type 57 SC Atlantic and already has been sold — for €11 million ($12.4 million).

It’s been reported that the buyer is former Volkswagen Group chairman Ferdinand Piech, who in 1998 led the effort to add Bugatti to the VW group. 

While “La Voiture Noire” is a one-off, it wasn’t the only car Bugatti unveiled at Geneva. It also showed a special-edition Chiron Sport, “100 ans Bugatti,” to celebrate the company’s 110th anniversary. Bugatti said it will make 20 such cars — and they all have been pre-sold, for €3 million ($ 3.39 million) each

Bugatti president Stephan Winkelmann said the “La Voiture Noire” is at “the cutting edge of automobile production. It is a sculptural beauty with unique technology, the ideal grand tourisme. This is a coupé with the comfort of a luxury limousine and the power of a hyper sports car.

“Our history is both a privilege and a responsibility – the responsibility for continuing the Bugatti heritage into the future,” he added. “With ‘La Voiture Noire,’ we are paying homage to our heritage and bringing speed, technology, luxury and aesthetics forward to a new era.”

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One-off car has W16 engine rated at 1,500 horsepower
Ribbed roof recalls Atlantic’s welded seams

Bugatti added that the car is tailor-made and “only comparable with the haute couture of exclusive Paris fashion designers.”

Empowering the car is a 16-cylinder 8.0-liter engine producing 1,500 horsepower and 1,180 pound-feet of torque.

Meanwhile, the “110 ans Bugatti” special edition is presented as a tribute to Bugatti’s home base of France, with tri-colors blue, white and red trimming the bodywork and interior.

20 of the ‘110 and Bugatti’ cars are being built
All 20 already are pre-sold
A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.


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