HomeCar CultureBugatti staging birthday bash at Retromobile

Bugatti staging birthday bash at Retromobile


Bugatti launches its 110th anniversary celebration this week at the 44th annual Retromobile collector car exposition in Paris, where the company’s stand includes two of his highlight vehicles — a Type 55 and an EB110 GT.

“The 1932 Bugatti Type 55 and 1994 Bugatti EB110 Gran Turismo exhibited here at Rétromobile represent different eras of our colorful history which we proudly embrace in its entirety,” said company president Stephan Winkelmann. 

Bugatti, Bugatti staging birthday bash at Retromobile, ClassicCars.com Journal
Stephan Winkelmann poses on Bugatti’s stand at Retromobile | Bugatti photos

“Through all the success, but also the challenges that have accompanied our company throughout the 110 years we have become who we are today,” he added. “Both of these Bugatti legends are great examples of our hyper sports car heritage and both are now precious collector cars rising in value.”

Ettore Bugatti was born into an artistic family in Milan. He worked as an apprentice at a bicycle manufacturer, cobbled together some powered vehicles and worked for De Dietrich, Mathis and Deutz in Germany before moving his family near the end of 1909 to Molsheim, Alsace, which was German territory until the end of World War I.

His first car was called the Type 10 and by 1913 he produced 175 examples of his Type 13. 

Bugatti, Bugatti staging birthday bash at Retromobile, ClassicCars.com Journal
Type 55

“The early steps of Ettore Bugatti, interrupted by World War I, led to the glorious 1920s that lifted Bugatti to the highest heights of the automotive world,” the company said in opening its Retromobile display. “With Ettore’s son Jean Bugatti in a prominent role, the company defied the Stock Market Crash of 1929 and continued manufacturing some of the most desired automobiles of the 1930s, among them the Bugatti Type 55.”

The Type 55 was designed as a Grand Prix racer for the road and offered a top speed of 180 km/h (111 mph). Bugatti produced 38 cars, some roadsters and some coupes. The car displayed in Paris is from the Mulhouse-based Cité de l’Automobile, National Museum (Schlumpf Collection), a roadster with the chassis 55215 produced in 1932, and sold and shipped in July of the same year to the United States. 

Its third owner was Bugatti collector and fishing equipment heir John Shakespeare, who owned the car for 30 years before selling it to Fritz Schlumpf.

Bugatti, Bugatti staging birthday bash at Retromobile, ClassicCars.com Journal
EB110 celebrated another 110th anniversary

Romano Artioli revived the Bugatti brand in 1987, unveiling the EB110 at the Paris motor show in 1991 on the 110th anniversary of Ettore Bugatti’s birth. With all-wheel drive and a 560-horsepower V12 engine, the EV110 Super Sport was capable of 351 km/h, nearly 220 mph.

The example displayed at Retromobile is a 1994 model and is privately owned, the company said.

Bugatti became part of Volkswagen Group in 1998 and was moved back to Molsheim, where the Veyron 16.4, Chrion and Divo are produced.

“There is no shortcut for tradition,” Winkelmann said in the company’s Retromobile news release. “Tradition is something you earn through hard work over a long period of time. It especially pleases us to start celebrating our 110th anniversary here in Paris on our French home turf. We are incredibly proud of our history, of our origin and of our French identity.

“Tradition and legacy are a huge privilege, but also an even bigger responsibility moving forward – upholding the name and the brand Bugatti and keep building a strong and sustainable future.”

Larry Edsall
Larry Edsall
A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.


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