Purolator adds Febreze to automotive cabin filters

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Purolator adds Febreze to its automotive cabin air filters | Larry Edsall photo

To some of us, we know Purolator as the producer of automotive filters and the sponsor of the Wood Brothers stock cars driven by the late David Pearson back in the heyday of NASCAR. 

Purolator was founded in 1923 by Ernest Sweetland and George Greenhaigh, partners who patented the oil filter, which they named Purolator, as in “pure oil later.”

But oil filters are only one of the company’s products. It also is a leader in filters for air cleaners, (including vintage vehicles), for swimming pools, ice makers, and for the cabin air filters present in modern vehicles to keep dust, allergens and odors away from vehicle occupants.

Interesting note: Turns out guys pay almost no attention to the cabin filters in their vehicles, but are considered very important by female drivers. With that knowledge in mind, Purolator has partnered with Febreze Freshness to produce the PurolatorBoss line of premium cabin air filters.

Purolator notes that the average American spends 300 hours a year in their car or truck. “That’s a lot of time spent breathing contaminated air,” the points out.

But the new PurolatorBoss, introduced at automotive aftermarket trade shows this past autumn, “blocks and controls odors with Febreze Freshness,” and has a three-layer design to filter out (along with dust, dirt, soot, pollen, etc.) odor-causing bacteria and to prevent mold growth.

The three layers are an antimicrobial layer, one of activated charcoal and a particulate-blocking layer.

The filters also enhance air conditioning, heater and defroster performance, the company said, adding that its new filters are available for most domestic and imported vehicles — and should be replaced every 12 months or 12,000 miles, and more frequently in dusty climates.

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A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.

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