Barrett-Jackson cars debut in Forza 7 racing video game

Barrett-Jackson cars debut in Forza 7 racing video game

Can't win a car on the block? Take one for a virtual spin

Editor’s note: The Journal will be covering all of the action during Arizona Auction Week in Scottsdale, Arizona. Check out our other coverage here.

A handful of cars hand-picked by Barrett-Jackson staff became part of Forza Motorsport 7, a popular racing video game, on Tuesday, the second day of the company’s Scottsdale auction.

The seven cars — which either hit the company’s auction block or were personally owner by staffers — make up the Barrett-Jackson Car Pack available to download for players.

Included in the pack is the 1932 Ford Custom “Double Down,” a 1970 Chevrolet Chevelle Super Sport Barrett-Jackson Edition, and a 1963 Shelby Monaco King Cobra. The pack is included with the Forza 7 Car Pass, but other players will have to pay to download it.

Craig Jackson, Barrett-Jackson chairman and chief executive, said the downloadable pack is a great way to reach out to a younger generation of possible collectors.

“Barrett-Jackson helps enthusiasts fulfill their high-octane dreams through the greatest collector car events in the world,” he said in a news release. “Forza gives enthusiasts the opportunity to enjoy rare cars through a virtual experience.

“We’re honored to work with Microsoft’s Turn 10 Studios to join those two worlds through a fantastic, fun game that will inspire a new generation to be part of the car culture.”

Forza 7 is only available on Microsoft Xbox One and as a Windows 10 PC game.

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  • Kaden Hancock
    January 17, 2019, 8:38 AM

    I’d like to see the AMC PACERS that have gone threw accution just being curious as if what they go for. I myself have a 1975 amc pacer with the 232 three on the tree. With only 31,000 miles. Big bad blue in color also.


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