Editor’s note: The ClassicCars.com Journal will be covering all of the action during Arizona Auction Week in Scottsdale, Arizona. Check out our other coverage here.
A handful of cars hand-picked by Barrett-Jackson staff became part of Forza Motorsport 7, a popular racing video game, on Tuesday, the second day of the company’s Scottsdale auction.
The seven cars — which either hit the company’s auction block or were personally owner by staffers — make up the Barrett-Jackson Car Pack available to download for players.
Included in the pack is the 1932 Ford Custom “Double Down,” a 1970 Chevrolet Chevelle Super Sport Barrett-Jackson Edition, and a 1963 Shelby Monaco King Cobra. The pack is included with the Forza 7 Car Pass, but other players will have to pay to download it.
Craig Jackson, Barrett-Jackson chairman and chief executive, said the downloadable pack is a great way to reach out to a younger generation of possible collectors.
“Barrett-Jackson helps enthusiasts fulfill their high-octane dreams through the greatest collector car events in the world,” he said in a news release. “Forza gives enthusiasts the opportunity to enjoy rare cars through a virtual experience.
“We’re honored to work with Microsoft’s Turn 10 Studios to join those two worlds through a fantastic, fun game that will inspire a new generation to be part of the car culture.”
Forza 7 is only available on Microsoft Xbox One and as a Windows 10 PC game.