Barrett-Jackson cars debut in Forza 7 racing video game

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A downloadable car pack featuring Barrett-Jackson cars was made available to Forza Motorsport 7 players on Tuesday. | Barrett-Jackson photo
A downloadable car pack featuring Barrett-Jackson cars was made available to Forza Motorsport 7 players on Tuesday. | Barrett-Jackson photo

Editor’s note: The ClassicCars.com Journal will be covering all of the action during Arizona Auction Week in Scottsdale, Arizona. Check out our other coverage here.


A handful of cars hand-picked by Barrett-Jackson staff became part of Forza Motorsport 7, a popular racing video game, on Tuesday, the second day of the company’s Scottsdale auction.

The seven cars — which either hit the company’s auction block or were personally owner by staffers — make up the Barrett-Jackson Car Pack available to download for players.

Included in the pack is the 1932 Ford Custom “Double Down,” a 1970 Chevrolet Chevelle Super Sport Barrett-Jackson Edition, and a 1963 Shelby Monaco King Cobra. The pack is included with the Forza 7 Car Pass, but other players will have to pay to download it.

Craig Jackson, Barrett-Jackson chairman and chief executive, said the downloadable pack is a great way to reach out to a younger generation of possible collectors.

“Barrett-Jackson helps enthusiasts fulfill their high-octane dreams through the greatest collector car events in the world,” he said in a news release. “Forza gives enthusiasts the opportunity to enjoy rare cars through a virtual experience.

“We’re honored to work with Microsoft’s Turn 10 Studios to join those two worlds through a fantastic, fun game that will inspire a new generation to be part of the car culture.”

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Forza 7 is only available on Microsoft Xbox One and as a Windows 10 PC game.

Carter Nacke is a graduate of the Walter Cronkite School of Journalism and Mass Communication at Arizona State University. He began his career at KTAR News 92.3 FM in Phoenix, the largest news radio station in Arizona, where he specialized in breaking news and politics. A burgeoning interest in classic cars took him to the Journal in 2018. He's still on the hunt for his dad's old 1969 Camaro.

1 COMMENT

  1. I’d like to see the AMC PACERS that have gone threw accution just being curious as if what they go for. I myself have a 1975 amc pacer with the 232 three on the tree. With only 31,000 miles. Big bad blue in color also.

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