HomeCar CultureBittersweet: The Hostetler Hudson Museum sale

Bittersweet: The Hostetler Hudson Museum sale


Editor’s note: As each year draws to a close, the Journal polls its editors and correspondents to determine what we consider to be the top-10 stories from the collector car world during the past 12 months. Check out the other top stories here.

The best of funerals become celebrations of someone’s life, bittersweet moments in which we reminisce, sharing laughter and tears. That was the sort of atmosphere around the deaccession auction of the Hostetler Hudson Museum back in early August in Shipshewana, Indiana. 

It was one of those events I’m glad I attended, but that I also wish had never happened. 

Did time run out on the museum, or was it the city?

Eldon Hostetler grew up as part of an Amish farm family in northwestern Indiana, became fascinated when a neighbor, coming to help with the wheat harvest, arrived in a 1936 Hudson Terraplane. Hostetler went on to invent equipment for poultry farmers (he held 65 patents) and to assemble the world’s largest — and finest — collection of Hudson automobiles.

He shared his collection in a museum housed in part of the Shipshewana Town Center, where the museum was supported in part by taxes on local motel rooms. Hostetler died, at age 93, in 2016 and his widow, Esta, died in 2017, after which  the local government changed the innkeepers tax structure, sold the community-center building and announced that the museum would close and its contents sold at auction.

It all seems strange for a community that thrives on tourism. The horse-and-buggy days still reign — and rein — in Shipshewana, and the Hudson museum provided an attraction for those with more-modern tourist tastes.

The sale was handled by Worldwide Auctioneers, an Indiana company co-headed by John Kruse, who was just 18 years old the first time he met Eldon Hostetler, who at the time was keeping his car collection in an old chicken house.

City water tower indicated museum’s location

“I’ve always had a special place in my heart for Eldon and what he did with those Hudsons,” Kruse said. “When the museum happened, it never crossed my mind that any of those cars would ever get sold.” 

“It is sad to see any collection broken up. Can you imagine if the Auburn Cord Duesenberg museum or the Petersen museum got shut down?

“All those emotions certainly swirled not just for me but for everybody who had any relationship with the museum or Eldon. But the reality is that these cars are going to get sold.”

The collection of more than 60 vehicles had been appraised at more than $4 million. At the end of the Worldwide sale, with everything selling with no reserve prices, 32 of the vehicles went for auction-record prices and sales totaled $7.2 million. It was almost as if the bidders knew they were participating in something very special and were honoring Hostetler and his Hudsons by preserving his cars.

NASCAR-raced Hudson sold for more than $1 million, a record for the marque

Worldwide had gambled on offering the star of the collection as the first lot on the auction block, the 1952 Hudson Hornet 6 that Herb Thomas raced in NASCAR. The car sold for $1.265 million and the auction was off and running.

On a personal note, as the auction gallery filled (and filled to standing-room only), the seat next to me near the back of the room became occupied by none other than Dean Kruse, truly the dean of collector car auctions. He hadn’t been to an auction since the demise of his own company but had been invited by his nephew, John Kruse, in part because the sale wasn’t far from home and also because of Dean’s history with Eldon Hostetler.

Sitting next to Dean Kruse at a car auction was like sitting in on a grad-school lecture; his insights into the cars and the auction process was illuminating, and it was heartwarming to see so many of people stop by at the end of the sale and share some kind words. 

Bittersweet? Yes. But then so was the entire affair. 

Auction was a well-attended funeral for a museum
Larry Edsall
Larry Edsall
A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.


  1. Dean Kruse was an evil man that hurt many car enthusiasts by not making good on paying people, which is why he is no longer in business. His own son wont even use the family name in his business!

  2. I just read The Life and Times of Eldon “Ziggity” Hostetler, his autobiography, loaned to me by a fellow automobile enthusiast. Having been born in Elkhart and well aware of Shipshewana, I dreamed of visiting the Hostetler Hudson Car Museum during a planned road-trip in my restomod ’66 Mustang next October on a trip to visit my brother in MI for his birthday. Now I am saddened by my research into what was Mr. Hostetler’s dream and JR’s efforts to save it. Maybe Ypsilanti has some of his cars and my road trip will be extended to go see them and honor Mr. Hostetler’s legacy.


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