HomeMediaBuy hard: ’54 Chevrolet truck built for Bruce Willis up for auction

Buy hard: ’54 Chevrolet truck built for Bruce Willis up for auction


Editor’s note: The Journal will be covering all of the action during Arizona Auction Week in Scottsdale, Arizona. Check out our other coverage here.

A custom 1954 Chevrolet 3100 truck built for and previously owned by action movie star Bruce Willis will hit the Barrett-Jackson auction block in January.

The auction listing said the truck was built for the Die Hard star in the early 1990s. He owned it until November 2014, when he sold it to a friend in Santa Monica, California, who then sold it to its current owner who lives in Alberta, Canada.

The truck looks to be in great condition. It has a 350cid V8 engine paired with a four-speed manual transmission. The listing did not state how many miles are on the engine, but it looked to be pristine.

The front clip was taken from a Chevrolet Nova and power disc brakes were added. A rear differential from a Nova was also installed.

A custom and air-conditioned interior awaits the next owner. Both seats are powered and are wrapped in camel-colored leather.

The truck is being offered with no reserve price.

Barrett-Jackson’s Scottsdale auction will begin January 12 and wrap up eight days later. For more information, check out the auction website.

Carter Nacke
Carter Nacke
Carter Nacke is a graduate of the Walter Cronkite School of Journalism and Mass Communication at Arizona State University. He began his career at KTAR News 92.3 FM in Phoenix, the largest news radio station in Arizona, where he specialized in breaking news and politics. A burgeoning interest in classic cars took him to the Journal in 2018. He's still on the hunt for his dad's old 1969 Camaro.


  1. What a bunch of hype, Bruce Willis Com on??? WHat does that mean,, it means its a 54 Chevy truck nothing special with an interior that needs replacement and a/c????? Just because he owned it for a while doesnt make it a WOW vehicle. Its not . Ridiculas how you rolled it over Bruce Willis and and the build up. WHats the price??

  2. That’s a nice little $18k truck. It’s a no reserve so I hope bidders don’t get too stupid! but then again, it’s a Mecum auction.


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Recent Posts