HomePick of the DayNot a Buick, but sold by Buick dealerships

Not a Buick, but sold by Buick dealerships


“That’s a Buick?” is a tagline General Motors uses in advertising for its most recent iterations of one of its most historic brands. And while it doesn’t apply directly to the Pick of the Day, vehicles such as this 1973 Opel 1900 Sports Wagon were sold by Buick dealers back in the early 1970s.

Offered for sale through an advertisement on ClassicCars.com, this ’73 import is a two-owner car that has not been restored, notes that seller, a collector car specialist dealership in St. Louis.

The car was produced at Opel’s assembly plant in Antwerp, Belgium, the seller notes, and was sold in California and has California Actual Mileage certification.

The wagon has a 1.9-liter 4-cylinder engine mated to a 3-speed automatic and rides on its original rally-style wheels with 13-inch radial tires.

It has air conditioning, though the belt is off the compressor, the dealer notes.

Opel, Not a Buick, but sold by Buick dealerships, ClassicCars.com Journal

“This wagon’s bodywork is straight and solid, the chrome… bumpers fit tightly to the body and look fantastic,” the advertisement points out.

The color is Sunset Copper.

“The wagon’s paint and trim are in overall great condition, with a few minor blemishes visible upon close inspection,” the ad reports. “The wagon’s windows, including the flip-open side panes, are clear and intact while the lights are haze-free and intact.”

The wagon entered a competitive American marketplace against the likes of the Chevrolet Vega, Datsun B210, Dodge Colt, Ford Pinto, Honda Civic and others, the dealer notes.

Opel, Not a Buick, but sold by Buick dealerships, ClassicCars.com Journal

This one, it suggests, fits nicely “If you are looking for a cute runabout to add to your collection, you collect German vehicles or if you want something economical to use as a second or third car.”

The odometer shows 89,678 miles and the asking price is $10,900.

To view this listing on ClassicCars.com, see Pick of the Day.

Larry Edsall
Larry Edsall
A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.


  1. This car started at 10,900, was cut to 6,50, and SOLD at one of the auctions — B-J I think for $3,300. Do you see how decent working Americans cut through the predatory hype and greed???


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