Home The Market Race-prepped Peugeot 504 among record-setting sales at French auction

Race-prepped Peugeot 504 among record-setting sales at French auction


The inaugural “L’Aventure Peugeot Citroen DS auction in France posted an 85 percent sell-through rate for the auction held at the PSA Peugeot Citroen archives. 

Auctioneer Damien Leclere reported three world-record prices at the sale — a 1977 Peugeot 504 coupe prepared for Group 4 racing, a 1977 Peugeot 204 “Coupe de Juillet 1970,” also race prepared; and a 1985 Peugeot J9 Comfort. 

1977 Peugeot 204 “Coupe de Juillet 1970 and trophies it won

The 504 sold for €105,600 ($124,280) nearly 10 times its pre-sale expectations; the 204 sold for €32,400 ($38,132); and the customized J9 van brought €10,900 ($12,830), triple its pre-sale estimate.

A highlight of the auction was the sale of a Peugeot 406 featured in the film, Taxi 2, that drew 13 telephone bidders and sold to a young Frenchman in the auction room for €31,800 ($37,425) — triple its estimate. The winning bidder grew up with a passion for cult movie cars and turned it into a business, Movie Cars Rental.

1937 Simca 8 Gordini raced at Le Mans

Still pending is the possible sale of a unique 1937 Simca 8 Gordini that was bid to €680,000 ($800,285), a figure reportedly just shy of the reserve price.

A 1948 Talbot-Lago T26 sold for €94,800 ($111,570).

Larry Edsall
A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.


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