Florentine shoemaker adds driving shoes to its bespoke lineup

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Custom-made driving shoes start at $600 a pair | Stefano Bemer photos

Editor’s note: Follow all of the action and updates on our special Monterey Car Week page. 

Automakers weren’t the only companies introducing their newest prototypes and products during the recent Monterey Car Week 2018. Stefano Bemer launched a new line of handcrafted driving shoes, footwear is claims is “just as comfortable on the track as it is out on the town,” according to the Florentine shoemaker’s news release.

Now that’s a shoebox!

“These shoes are not only fantastic for improving pedal feel, but styling, too,” Tommaso Melani, chief executive of the company that specializes in custom footwear, said in the news release.

“The design features a rubber over-heel with a leather sole. This keeps the foot arch supported in a way that greatly improves foot sensitivity on the pedals.

“We wanted to make a true gentleman’s driving shoe that tastefully adds the modern design aspects required to keep feet nimble during a long day at the track. Very old school, yet modern.”

Stefano Bemer allows “discriminating customers” to choose from a variety of premium materials and can match “almost any color or detail from their favorite track car, such as upholstery or racing livery.”

Prices start at $600 a pair for the gray kudu Derby model or two Oxford models in Museum Calf  or London Smoke. 

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A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.

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