Bold-boattail 1973 Buick Riviera in low-mileage original condition

Bold-boattail 1973 Buick Riviera in low-mileage original condition

The Pick of the Day is a dramatically styled luxury craft

The luxurious Buick Riviera was an immediate hit when it arrived for the 1963 model year as GM’s response to the four-seater Ford Thunderbird, with evocative Euro-styling that’s still highly appealing today. 

GM’s design chief Bill Mitchell wanted to recapture that magic with the dramatic ’71 model, created by Jerry Hirschberg (later Nissan’s head of design), who accentuated the stretched-out body style with a boldly tapering roofline that extended to a near-point at the middle of the back bumper, with an almost-horizontal rear window. 

Buick Riviera

The Buick Riviera has been lowered over its factory rally wheels

Naturally, it was nicknamed the Boattail, a retro reference harking back to sporty pre-war cars, exemplified by the iconic Auburn Boattail Speedster. The Riviera’s front was kind of pointy, too, while chrome trim along its flanks outlined the curvaceous styling. 

Riviera’s new look continued only through 1973. Although the boattail styling appears intriguing today, it was not a big success at the time, with Mitchell opining that perhaps it was too extreme for the buying public. 

The Pick of the Day is a 1973 Buick Riviera described as an all-original preserved survivor with just over 35,000 miles on its odometer and in “excellent condition inside and out.” 

Buick Riviera

The Riviera has gone just over 35,000 miles

“This Riviera Boat Tail is stunning and original!” according to the West Babylon, New York, dealer advertising the Buick on ClassicCars.com.  “So clean and runs like a dream.” 

As if the Riviera wasn’t audaciously sprawling enough, the previous owner lowered the suspension to make it even wilder looking, the seller says: “Lowered on lowering springs, could easily be brought back to stock height, but why? It looks great!”

The Burnt Coral Irid paint is in fine condition, and the white interior is in beautiful shape, the seller adds, with full power features and the original radio with a working 8-track tape player, although a custom sound system with Bluetooth has been added.  The car sits on Coker classic whitewall tires fitted to factory Buick rally wheels.

Buick Riviera

The Buick’s interior looks fresh, and even the 8-track works

Power is provided by the original 455cid big-block V8 and automatic transmission. Despite the massive size of the Riviera, it should still move out nicely with that torque monster under its hood.  

One of the most stylish cars of its day, the Riviera is priced at $24,900 for this well-kept survivor.

To view this listing on ClassicCars.com, see Pick of the Day


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  • Radhames Tavarez
    July 27, 2018, 2:32 AM

    Good Riviera

    July 27, 2018, 3:00 AM

    Beautiful Vehicle
    Do you have anymore photos ?
    Do you have original purchase sales info. ?
    Body, Engine & Interiors photos ?
    Where is the car located presently ?

  • Denis St andre
    July 27, 2018, 4:25 AM

    Still available for sale ? And where is it located

    • Phil Macphail@Denis St andre
      July 27, 2018, 2:23 PM

      Thank you for all these editorials I really love Ray in each and every day. This car looks a real goer and in very nice condition thanks for spotting it

  • Jack Joost
    July 27, 2018, 4:22 PM

    Mr. Golden, Are you interested in trading for a 1994 Buick Roadmaster Estate Wagon , 49xxx original ALL OPTION LT1 350 , ice cold air, New tires & battery , Burgundy w/ burgundy leather interior , power front seats , twilight sentinel, premium sound factory CD , power mirrors,windows , still has factory carpet protective plastic on third row seating , moonroof w/ dual shades , all eyes on at car shows ! Fantastic load leveling system ( factory equipment) drive anywhere in total comfort ! Just back from Ohio & Oklahoma . Service records available.

    July 27, 2018, 7:10 PM

    Maybe, but for a collector, only the 1971 1972 will do. Front and rear are changed, dashboard isn’t as dramatic. 1971 is really the best, with the trunk louvers


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