On Wednesday, the iconic Oscar Mayer Wienermobile turned 82 years old. One of the most successful uses of “productmobile” advertising, the fiberglass Frankfurter can still be seen plying America’s highways, traveling between car shows, county fairs and parades – or anywhere people might gather to indulge in America’s favorite summer snack.
Originally conceived in 1935 by Oscar Mayer chairman Carl G. Mayer, the original Wienermobile was mounted on an International chassis, was about 13 feet long and cost $5,000.
Today, a fleet of six Wienermobiles roam the country, each with teams of two drivers that sign on for a yearly contract.
An available Wienermobile app keeps track of the six vehicles as they tour the country, so that anyone who might relish the chance to see one of these unique vehicles can ketchup to them this summer. (Sorry, we couldn’t resist.)
Take a look at the video above for an exclusive tour of the Oscar Mayer Wienermobile given to ClassicCars.com at the Iola Old Car Show last week.
