The Pick of the Day is the midsize car credited with launching the muscle-car performance wars of the 1960s
Editor’s note: This piece is part of the ClassicCars.com Journal’s Muscle Month. We’ll be featuring stories, cars and people during July about everything and anything that goes fast.
There were high-performance American cars before the Pontiac GTO, but that is the car that touched off the horsepower wars of the 1960s and helped coined the term “muscle car.”
As the ClassicCars.com Journal kicks off Muscle Car Month, the Pick of the Day is the first year of the trend-setting street warrior, a 1964 Pontiac GTO hardtop with matching numbers and one-family ownership since 1968.
The Pontiac Le Mans GTO, as the model was originally called before later becoming simply GTO, was completely restored “over the years,” according to the Milford City, Connecticut, dealer advertising the Pontiac on ClassicCars.com, and it “performs like it did in 1964.” The car is an authentic GTO model, documented by the Pontiac Historical Society, the ad says.
During the family’s ownership, the patriarch decided a change of hue was in order, the ad notes: “The father changed color to a rare Pinehurst Green with new black interior.”
The GTO is powered by its correct 389cid V8 rated at 325 horsepower with a Muncie 4-speed manual transmission and a 10-bolt rear with 3.23:1 ratio. The ad includes a comprehensive list of the car’s serial numbers.
Pontiac’s midsize performance car was created by an insider group of Pontiac execs, including John DeLorean, Bill Collins and Russ Gee who were determined to bypass General Motors’ newly enacted competition ban by building a street machine that would uphold Pontiac’s performance image. They got around the ban by making GTO a line-item performance and trim package for the Pontiac Le Mans.
The colorful DeLorean thought up the name, officially referred to as “Grand Tempest Option” but really inspired by Ferrari’s famous 250 GTO race cars. GM’s general manager Pete Estes approved the GTO despite its engine being larger than the company’s self-imposed limit of 330 cubic inches for midsize cars, but he wasn’t so sure the car would sell.
The original production run was just 5,000 models, but it soon became obvious that Pontiac had a runaway hit in its showrooms. Many thousands more were built.
This GTO looks very clean and authentic in the ad photos and is priced at $43,000.
To view this listing on ClassicCars.com, see Pick of the Day.12 comments