Pirelli recreates iconic ad 40 years later at historic raceway

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Pirelli Photo

Cars on the famed Autodromo Nazionale Monza in Italy are typically moving, but 41 of them parked on the historic track this week to re-create a photo snapped four decades ago.

The cars had a combined 22,000 horsepower, but were pushed into place to form the race-tracked shaped P logo that Pirelli has used for years.

Pirelli Photo

The original ad was printed in 1978 and became an instant icon. It featured road-going vehicles and was also used in several TV commercials.

Millions will likely remember the original ad. | Pirelli Photo

The new photo features cars from the Blancpain GT Series.

The cars were all different makes and models but they had one thing in common: All of them were rolling on Pirelli tires.

The Milan-based tiremaker was founded in 1872.

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Carter Nacke is a graduate of the Walter Cronkite School of Journalism and Mass Communication at Arizona State University. He began his career at KTAR News 92.3 FM in Phoenix, the largest news radio station in Arizona, where he specialized in breaking news and politics. A burgeoning interest in classic cars took him to the Journal in 2018. He's still on the hunt for his dad's old 1969 Camaro.

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