Home The Market Highly anticipated Ford Bronco revival set for 2020

Highly anticipated Ford Bronco revival set for 2020


All the hype of 2018 has already been replaced with the anticipation of 2020 and the return of the Ford Bronco, which was announced at the 2017 Detroit Auto Show.  Thanks Ford, we didn’t want to enjoy 2019 or anything.

Official tweet from Ford Motoring Company

In an article on Ford Social, Joe Hinrichs, Ford’s president of The Americas says, “We’ve heard our customers loud and clear. They want a new generation of vehicles that are incredibly capable yet fun to drive,”

Dealership’s looking forward to new inventory

Introduced in 1965 as a 1966 model, the Ford Bronco became the 4×4 of adventurous memories with  five generations in 30 years of production, which ended in 1996.  Twenty years later, the vehicle’s fans finally have been heard and from the looks of this teaser Ford released, it seems that the Bronco isn’t going to be just a rebadged version of the Ford Everest sold overseas as the rumors were saying (thank goodness). 

In a press release with Medium, Jim Farley Ford’s executive vice president and president of global markets, states that the new line of SUVs including the Bronco are “inspired by the incredibly popular F-150 Raptor.”  Ford also confirmed that the new Bronco will be manufactured at its Michigan Assembly Plant in Wayne, Michigan, which is the same plant that the 1966-1996 models were built. 

The boxy look beneath the car cover appears true to the original Bronco. Can we hope for a new version of the now-classic off-roader?  Speaking of classics, where will the value of your classic Bronco go once it’s updated version is released?

Off-road hobbyists looking at Bronco as replacement of their Jeep

Talks of replacing Jeep with new Bronco

Solid questions, but until more specs are confirmed, it will be hard to answer them.  We’re looking forward to these changes and updates Ford is putting on the table including the new Ranger releasing in 2019 and an interesting twist involving the Mustang, F-series and a hybrid powertrain. 

Bronco is part of many changes coming from Ford

No, that’s not a typo.  We did say Mustang and hybrid in the same sentence, and Ford also promises a hybrid F-series pickup. 

Rebecca Nguyen
Rebecca is an experienced automotive motorsports photographer and enthusiast of all things with wheels. Former Marketing and Project Coordinator for several aftermarket brands, Rebecca has a unique perspective developed from being on several different sides of the automotive world. From developing innovative automotive products to doing her own DIY modifications on her 2003 Subaru WRX and 2014 Ducati Monster, Rebecca’s passion for the hobby brings fresh ideas to The Journal. In addition, she has spent many years publishing event coverage for events like SEMA, Formula Drift, and Global RallyCross while coordinating the annual Future Collector Car Show in Scottsdale Arizona.


  1. A hybrid Mustang? I can hear the shrieks of protest now. Bottom line is that Ford needs to remain focused on the future, not the past. If Ford tries to keep building the Mustang, the Bronco, or any other vehicle for that matter; the company will cease to exist. None of us want that.
    Personally I’m very interested in the new Ranger as my next daily driver, but only if Ford offers it with a naturally aspirated V6 along side the 2.3 Ecoboost. I’m just not a fan of turbocharged engines and all the extra maintenance they require.

    • A turbo on a off road vehicle like a bronco would not work right or be safe in tight spots and trails when you start sinking and have to mash it the truck would go sideways and not have the low end tork v8s rule off road


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