HomeCar CultureShelby’s Original Venice Crew becomes fabulously fashionable

Shelby’s Original Venice Crew becomes fabulously fashionable


They may be getting up there in age, but the Original Venice Crew and their Shelby GT350R have become trendy fashionistas, and their show moves from Tees + Jeans in Venice, California, to Westworld, venue for Barrett-Jackson Scottsdale’s auction, and then on to the Concours in the Hills, scheduled for February 10 in Fountain Hills, Arizona.

Surviving members of Carroll Shelby’s original Venice, California-based car-building team are producing a limited series of 36 of the cars with the enhancements originally proposed by team member and designer Peter Brock.

“American T-shirts, blue jeans and hot cars have merged to create the ultimate in high performance style from Southern California,” proclaimed a news release concerning the OVC and its car’s recent visit to Tees + Jeans, a store located on Abbot Kinney Boulevard, just a few blocks from the original Shelby facility.

Katherine Woods and Blair Digiacomo show some of the Shelby-themed clothing

“This partnership melds three of America’s most important pop culture icons into something fresh and new,” Jim Marietta, leader of the Original Venice Crew, is quoted in the news release. “We’re opening the door for enthusiasts to incorporate the legendary Shelby GT350R into their wardrobe.

“The combination of Shelby excitement with high-quality denim from Levi Strauss & Co. and t-shirts from Junk Food Clothing will be a big hit with both the fashion minded and automotive enthusiast.

“If, as some suggest, you are what you wear, this So Cal apparel will heighten anyone’s performance. At the very least, you’ll think you’re faster.” 

Tees + Jeans is a 2,700-square-foot retail concept developed by the Lua + Sol Creative Agency, is partnership between Levi’s and Junk Food Clothing “to create a unique consumer experience based on personalization.” It invited the OVC and its car to showcase the historic “Rebels of Venice.”

The store is designed so “Consumers walk into a visually engaging gallery-like setting, complete with inspirational apparel items designed with fonts, pins, patches and graphics, and can create their personal style, inspired by monthly activations, in the Levi’s Tailor Shop.”

OVC members in the store before moving the car to Barrett-Jackson

The news release continued, “The OVC Shelby GT350R evokes the raw performance of the era, while Tees + Jeans infuses its fashion with an elemental style appropriate to any era.”

The Shelby GT350R has been featured at the store for several weeks but now moves to Scottsdale for the auction and car show.

Larry Edsall
Larry Edsall
A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.


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