HomePick of the DayA new restoration for the new year

A new restoration for the new year


Those new to the car hobby might think a Mercury Monarch is a rebadged Ford Granada, which it was in the late 1970s. But in the post-war period, the Monarch was a Mercury-based vehicle sold by Ford dealers in Canada. It was produced from 1946 until the mid-1950s, when Ford replaced it with the ill-fated Edsel.

One of those post-war cars, a 1949 Mercury Monarch coupe, is the Pick of the Day, and it is a new restoration for the new year.

1949 Mercury Monarch: A new restoration for the new year | ClassicCars

The car is being sold by a private owner in London, Ontario, who says in the car’s advertisement on ClassicCars.com that the car has traveled only 54,681 miles since new, “is not a Bondo bucket and was never in a wrecking yard or swamp, was garaged stored for decades before the restoration, and only taken out on the nicest days since.”

The advertisement includes photos that show an immaculate vehicle.

The car still carries its original 255cid Flathead V8 engine linked to a 3-speed manual transmission.

The seller says the car was restored with new old stock parts and “drives like new.”

The asking price is $55,000.

To view this listing on ClassicCars.com, see Pick of the Day.

Larry Edsall
Larry Edsall
A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.


  1. You might want to check your facts a bit better as the Monarch was not replaced by the Edsel, it was a Canadian only model till 1961. The Canadian Monarch was also never a Mercury Monarch, only the US Monarchs after 61 were Mercury’s and have nothing to do with the original Monarchs.

    It’s a shame the car in the article has nearly every piece that made it a Monarch missing.


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