Celebrity provenance can add immeasurably to the value of a collector object, such as actor Paul Newman’s Rolex Daytona wristwatch that sold at auction last week for a stunning $17.6 million, or any car or motorcycle ever owned by Steve McQueen.
Rock star Gregg Allman, the keyboardist, singer and songwriter for The Allman Brothers, was well-known as a rabid motorcycle enthusiast, despite his older brother and bandmate Duane having been killed while riding one in the 1970s. Another band member was killed on a motorcycle a year later.
Gregg Allman’s collection was made up primarily of custom Harley-Davidsons, and when he died in May at 69, memorials that sprouted up nationwide were punctuated by the distinctive rumble of Harley engines.
One of the motorcycles once owned by Allman, a custom-painted 2012 Harley-Davidson Screaming Eagle soft tail, will be offered November 11 during Emerald Coast Classic Car Auction’s annual sale in Panama Beach, Florida.
“It’s beautiful,” said Richard Ford, an auction house official. “He (the current owner) has the title and it has Gregg’s name on the front. I checked the VIN on the bike, and it’s all there.”
Allman, who was a Savannah, Georgia, resident, bought the bike from a Jacksonville, Florida, Harley dealership. The current owner bought the custom-painted motorcycle last year, but it apparently has lost some of its luster since the rocker’s death.
“He doesn’t want it anymore now that Gregg’s passed away,” Ford said. “He thinks it’s a good time to try to move it.”
Will the rock star provenance boost the Harley’s value? We will see. If nothing else, it will bring more attention to the motorcycle and the Emerald Coast auction. Celebrity connections tend to do that.
For more information about the Florida auction, visit the Emerald Coast website.