This Bud’s for classic cars: Beer company offers Lyft rides in Manhattan in vintage vehicles

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1937 Packard will be one of the vehicles offering Bud-sponsored Lyft rides Wednesday in Manhattan | Budweiser photos

A fleet of classic cars will provide Lyfts on the streets of New York City on Wednesday as part of a Budweiser promotion for its 1933 Repeal Reserve, which the company says is based on a recipe halted by Prohibition.

“The recipe behind Repeal Reserve dates back to the pre-Prohibition era when Adolphus Busch created and brewed a special Amber Lager for his friends and local community to enjoy,” the company said in its news release. “Due to the onset of Prohibition in 1920, the beer didn’t have a chance to be distributed widely outside the St. Louis area… until now.”

1933 Repeal Reserve, to be sold nationwide during ‘the holidays’

The brew is being offered nationally on a limited-edition basis “for the holidays.”

To celebrate, and to offer a total taste of the 1930s, Budweiser and Lyft are unveiling a fleet of vintage cars that will provide rides in Manhattan on Wednesday between 3 p.m. and 7 p.m. Those vehicles will be a 1936 Riley Kestrel, 1937 Packard sedan, 1930 Buick sedan, 1937 Packard 110 sedan and 1942 Cadillac sedan, the company said.

Rides can be reserved with a coupon available through the Lyft website to use on the Lyft app.

Packard cruises through Washington Square Park

“The Prohibition era marks a defining moment for the Great American Lager, as the brand, and the country, faced 13 years without a drop of beer,” according to the Budweiser news release. “Budweiser’s limited-edition 1933 Repeal Reserve is brewed to recognize and raise a cold one to America’s determination through Prohibition.

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“We are excited to mark the upcoming holiday season and the anniversary of the repeal of Prohibition with this new brew based on a forgotten recipe,” Ricardo Marques, the brewer’s vice president, is quoted. “While Budweiser Repeal Reserve is a great tasting Amber Lager, it also tells the story of an important part of our history and gives reason for celebration.”

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A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.

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