First, it was theguardian.com, reporting a few months ago about “Instagram’s obsession” with photographs of classic cars in front of “retro architecture.” The story noted that the #soloparking hashtag already had gained more than 240,00 posts.
Then, just a few days ago, design website dezeen.com posted a story titled, “10 buildings that use classic cars to improve their image.”
So what is it? Why have your cars become so popular, to the point that architects and realtors are using classic cars to showcase properties.?
The Guardian article suggests “The #soloparking hashtag is perhaps the driving force behind the aesthetic, after starting out as an Instagram community assignment in 2012 and now having more than 240,000 posts. This trend is about using the automobile-architecture aesthetic to evoke urban nostalgia. In fact, the photographers are often not even drivers.”
For those of you who, like me, are not frequent Instagrammers, it was January 30, 2012, when the social media website challenged its community with a “Weekend Hashtag Project” to “look for modes of transportation parked all by themselves.”
Apparently, as they say, the project “went viral.”
So did another Instagram hashtag started by a German photographer, Joerg Nicht, who lives in Berlin and notes “I don’t have a car. In a city like Berlin you don’t even need a car.” Nonetheless, Nicht launched another Instagram hashtag — #asundaycarpic — which has drawn nearly 70,000 additional posts.
“Are we already getting nostalgic about the impending end of the car age?” The Guardian ponders.