Re-launch of Carroll Shelby wheel brand

Re-launch of Carroll Shelby wheel brand

Drake Automotive Group re-launches iconic wheel brand.

Drake Automotive Group has secured an exclusive licensing arrangement with Carroll Shelby Licensing to design, manufacture and sell wheels using the Carroll Shelby Wheel brand name.

“With the leading share of restoration parts offered for classic 1964-73 Mustangs and the demand for our Scott Drake Legendary Wheels, the move into the wheel space for late-model Mustangs was a natural fit for our product portfolio,” said Keith Belair, Drake’s chief executive.

“And given our long partnership and success with the Carroll Shelby brand as an official supplier for Shelby Performance Parts, we’re confident that Drake’s dealer network will be excited to offer the Carroll Shelby brand of wheels.”

The deal includes asset purchase of the Carroll Shelby Wheel Company, including the patents around existing wheel designs like the CS-1, CS-40 and CS-70.

Drake plans to introduce five new designs. One of which will be for the soon-to-be-launched and redesigned 2018 Ford Mustang.

“Drake Automotive Group’s team is well positioned to help us continue growing the Carroll Shelby brand through this new program,” said M. Neil Cummings – chief executive of Carroll Shelby Licensing.

The company plans to extend into the Off Road and truck categories with wheels designed specifically for the iconic Jeep Wrangler and Ford F-150.

ClassicCars.com
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