Not only is Chevrolet celebrating the 100th anniversary of its first truck, but the automaker is doing so with a 100-day centennial celebration that includes special edition trucks and the national rollout of its Truck Legends program for loyal and high-mileage truck owners.
“The Chevy Trucks Centennial is a huge milestone for us, and is equally important to our customers,” Sandor Piszar, Chevrolet trucks advertising and marketing director, said in a news release. “It’s important that we share this celebration with our loyal customers who have helped us achieve this accomplishment.”
While the official centennial takes place December 16, Chevrolet launched its celebration at the State Fair of Texas, an event extremely important to producers of pickup trucks. It was at the Texas fair last year that Chevrolet launched its Truck Legends program on a limited basis. Now, that program is expanding across the country.
People who have driven their Chevy trucks more than 100,000 miles or who have purchased or leased multiple Chevy trucks in their lifetimes are eligible for the Legends recognition, which includes special events — from concerts and sports to sneak peeks at future models.
Truck Legends members also receive exclusive memorabilia, including hats, and milestone mileage decals for their vehicles. And those vehicles don’t have to be pickup trucks; the Tahoe and Suburban qualify along with the Silverado, Silverado HD, C/K, Colorado, S-10 and Avalanche.
For membership details, see the Truck Legends website.
Chevrolet also unveiled the 2018 Silverado and Colorado Centennial Special Edition trucks. The Silverado Centennial is an LTZ Z71 crew cab while the Colorado version is a Z71 offered in crew and extended cab versions. The Centennial trucks will be available at Chevy dealerships in November and have special trim and badging, spray-in bedliners and wear special Centennial Blue exterior paint.
The Silverado rides on 22-inch wheels while the Colorado has 18-inch wheels.
Chevrolet also announced a line of special truck centennial merchandise that includes a Centennial Edition bass boat by Phoenix Boats and a Centennial Edition enclosed trailer from inTech Trailers. See the Chevy Gear website for more information.