A major art show organizer plans new-style auto exhibition, first in Switzerland but soon thereafter in Miami
The organizer of major art shows in Switzerland, Hong Kong and Miami Beach, and of dozens of other events including the Baselworld jewelry show, has announced plans for Grand Basel, “the first global salon for the world’s most important and valuable automobiles of the past, present and future.”
The show is to open September 3, 2018, according to the Basel-based MCH Group, which plans subsequent car-centered events in Miami and Hong Kong.
“For the first time, cars will be set and presented in the cultural context of design, architecture and art,” MCH Group said in its news release.
“Grand Basel addresses international connoisseurs, experts and collectors with the highest standards, as well as a general audience interested in automobile aesthetics, technological sophistication, arts and culture.”
“Grand Basel will offer an entirely new perspective on the automobile,” said Rene Kamm, chief executive of MCH Group, which annually stages some 90 events around the world.
“The distinctly contemporary exhibition concept presents and discusses present and future automobiles within a sophisticated cultural context. With the architecture, support program and new types of digital applications, we want to convey the aesthetics and significance of the showcases on a fascinating quality level.”
The Grand Basel format was announced at a recent media presentation in Switzerland that featured the 1963 Chevrolet Corvair Testudo by Giorgetto Giugiaro, the 1935 Avions Voisin C25 Aerodyne by LeCorbusier, a new Lo Res car by United Nude-brand fashion designer Rem D. Koolhaas, and where Andrea Zagato announced that a tribute to IsoRivolta, the Zagato IsoRivolta Vision Gran Tourismo concept, will be unveiled at Grand Basel 2018.
Paolo Tumminelli, professor of cultural sciences at the Cologne University of Applied Sciences, and director of the Goodbrands Institute, will head the Grand Basel advisory board.