HomeCar CultureLifestyleBuick passion kept alive by dedicated enthusiasts

Buick passion kept alive by dedicated enthusiasts


A 1948 Buick Super coupe and a 1933 panel delivery at the Buick meet | William Hall photos
A 1948 Buick Super coupe and a 1933 panel delivery at the Buick meet | William Hall photos

Just about all of us knew a nice old lady or fellow who lived down the street with a well-kept classic Buick. Now imagine if all of those ladies and gentlemen decided to converge on one spot at the same time every year. Well, then you would have the Buick Club of America’s National Meet.

This year’s 51st annual Buick meet brought about 360 registered Buicks of all years to Brookfield, Wisconsin, for a mid-summer convention held from July 5-8.

I suspect no other marque can field as many varied years and models in their club concours as Buick. It quickly becomes apparent that the survival rate of these cars cannot only be attributed to careful owners1 but because Buicks were so well-built.

TJ Rinn and his 1983 Riviera. pace car
TJ Rinn and his 1983 Riviera. pace car[/caption] With a handful of exceptions, Buick never catered to ostentatious looks or gimmicks to sell cars. Rather, the attraction of a Buick is that of an understated, reliable and quality vehicle. Elegant without pretense. Sporty without being sophomoric.

There were a number of cars here that I would have walked right past had they not been part of car show. They were simply too bland for my taste. But there is a passion and pride of ownership present that cannot be ignored, and those incredibly preserved examples that make you want to look further.

One example is TJ Rinn’s 1983 Riviera 20th Anniversary Indy Pace Car. One-of-500 commemorative editions produced, it listed for a whopping $4,000 over the base Riviera, and included real wood interior trim, German wool carpets, real wire wheels, anodized exterior trim and gold-plated anniversary emblems. At a sticker price of $21,158, it was one of GM’s most expensive cars in 1983, right next to the top-of-the-line Cadillacs.

“There are just so many unique parts to it,” Rinn said. “You could not duplicate it.”

[caption id="attachment_109011" align="alignleft" width="480"] Jerry and Linda Michaels are the original owners of this 1967 Riviera GS. Jerry and Linda Michaels are the original owners of this 1967 Riviera GS

The two-tone beige paint speaks volumes about Buick’s staid image, especially as presented on an Indy Pace Car.

“People just kind of walk right past it, thinking it’s kind of ugly,” Rinn added with a laugh. “Until they stop and look at all the cool details.”

Jerry Michaels special ordered his 1967 Riviera GS from the dealer, specifying air conditioning after spending months in steamy Vietnam with the 1st Infantry.

“Dealers were ordering the cars under aliases just to have them in stock,” Michaels said. “You couldn’t find one anywhere on the dealer’s lots.”

Buick made 4,837 Rivieras that year with the GS handling and trim package. All Rivs got the 360 horsepower 430cid, four-barrel motor, but only the GS had the ornate “Star Wars” air filter canister that is so coveted today. Made by GM’s AC Spark Plug division, the plastic housing was an experiment in producing a high-flowing air filter – a venture that ended after only one year.

Twin-Six V12 Buick prototype.
Twin-Six V12 Buick prototype.

Another experimental Buick idea in attendance was the 1915 D55 “Twin-Six” Touring car. It was Buick’s only attempt at producing a V12 car to compete with the Packards of the period. The brainchild of Buick chief engineer Walter Marr, it was created by mating together two existing six-cylinder engines with an aluminum crankcase. Of the two produced, this is the only-known survivor. It is still owned by the Marr family after all these years.

We all wish we had more photos of our cars from their early days. Fortunately for Larry Stearns-Beatty, his grandfather was a professional photographer in a day when cameras were rare. Clearly one of his grandfather’s prized possessions, his 1916 Buick D-45 Touring car took him from Iowa to California four times in an age when roads were scarce and danger abounded.

For lack of an In-and-Out Burger, the elder Stearns brought along a Winchester .25-20 rifle for shooting game – and road bandits– on those early cross-country road trips. That rifle is still with the old Buick.

Larry Stearns-Beatty and wife Sandra inherited this 1916 Buick
Larry Stearns-Beatty and wife Sandra inherited this 1916 Buick

Larry got the car when he was 16, and only through happenstance did he avoid restoring it, limiting his efforts to re-nickeling the Liberty Bell claxon which his grandfather would sound when rounding sharp mountain curves. Only shown since 2012, the car has 123,000 original miles with a heel-worn hole in the floorboard to prove it.

The car won the Nicola Bulgari Spirit of the Buick award in 2015, but with such a well-documented history, this antique Buick belongs in the Preservation Class at the Pebble Beach Concours.

It’s heartening to see connections like this with vehicles from our past. Just like the neighbor down the road who kept his or her car in top condition, nobody seems to preserve the past better than the Buick Club of America.

Photos by William Hall

William Hall
William Hall
William Hall is a writer, classic car broker and collector based in Elkhart Lake, Wisconsin. He has spent the whole of his professional career in the automotive industry, starting as an auto-parts delivery driver at the age of 16 to working for some of the nation's premier restoration shops. He is a concours judge and a consultant to LeMay-America's Car Museum in Tacoma, Washington.


  1. Buick was for the customer that wanted all the comfort, but didn’t want to pull up to the motel with a Cadillac, claiming that the price went up according to what the person was driving.

  2. WHY do collectors ruin the original appearance with non-standard wheels? Compare the ’48 Buick Super with the
    ’47 Roadmaster. The contrast is between authenticity and ghetto. Here in Whiting, Indiana, at the monthly Cruise Night car shows, one sees beautifully maintained or restored cars with some cheap auto-store hub caps . . .unbelievable.

  3. The 48 Super you refer to is in the Modified Class and has numerous modifications including an LS-1 engine etc. The elegant style of the 48 Super has attracted many over the years and this owner decided he wanted to enjoy the design with a modern drive train.

    Overall the meet was a great success and the location in Brookfield, WI and the weather turned out great .

  4. People do things to their cars because it’s their car and it’s what they want to do because they are happy with the way their car looks and that’s all that matters .That is what the car hobby is all about .It’s not about what other people think is the right thing to do .

  5. I have always liked Buick styling. I have owned a few Buicks over the years. Had a 76 LeSabre V6 4 door hardtop, pretty bronze color. It exploded a VW bug that ended up sideways in front of me on the ice and the Insurance company totaled the 76. I hated losing it. Got a 78 LeSabre then, not as flashy, plain 4 door V6. It was four years old with 5000 miles on it. Owned by a Saudi student who couldn’t read street signs, just drove it to class and the grocery store. I think his daddy bought it for him because they liked those crossed sabers on the dash. When I was a teenager the widow lady across the street owned a 53 Skylark convertible. I would watch her slowly back out of her driveway and drive slowly away down the street, and I’m thinking, man I bet that Skylark needs some dusting out, right around the exhaust valves. My dad had a 56 Special 4 door hardtop, red and white. The first night I took it, I put 100 miles on it just tooling around town with my buddies. That was about 90 miles too many according to dad.

  6. I have owned a 1950 Buick Roadmaster 2 door hardtop, a 1955 Buick Roadmaster 2 Door hardtop, a 1957 Buick Caballero and built several Buick Nailhead engines. The Nailhead is by far one of the beautiful engines voted by many Buick enthusiasts. Why anyone would install anything but a Nailhead in a pre-1966 Buick is beyond me

  7. l own a 1979 Pontiac Lemans with a Buick 4.1 V6 engine bored 30 over and all bearings that can be Torrington or roller are in it. lt has all the good stuff in it and it puts out 355 HP naturally aspirated . Buicks motors produced gobs of torque compared to the Chevy motors.


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