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HomeCar CultureCommentaryJaguar Land Rover opens Classic Works sales and service facility

Jaguar Land Rover opens Classic Works sales and service facility

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Classic Works facility does restoration, sales, service and even produces new "old" vehicles | Jaguar Land Rover Classic Works photos
Classic Works facility does restoration, sales, service and even produces new “old” vehicles | Jaguar Land Rover Classic Works photos

Jaguar Land Rover Classic Works has opened its new facility in Coventry, England, which the company calls the “original Motor City” — at least as far as England is concerned — and where Jaguar Classic-built vehicles will receive test drives from Le Mans-winning driver Andy Wallace before delivery to their owners.

Jaguar Land Rover Classic Legends is the name being given to the vehicles for sale, restoration and to those being maintained in the company’s own collection. Further, public tours of the new facilities will begin in September at a cost of £49 ($62.39 at the current exchange rate) per person.

“The opening of Classic Works in Coventry is an important milestone in the rapid development of the Jaguar Land Rover Classic brand, which was launched in March 2016,” the company said in its news release.

“This is the first purpose-built site for Jaguar Land Rover Classic, which brings all sales, servicing and restoration operations under one roof.

Historic Jaguars and Land Rovers lined up for building's opening
Historic Jaguars and Land Rovers lined up for building’s opening

“The brand’s global expansion continues later this summer with the launch of a new facility at Essen in Germany.”

“It’s much more than a building – it’s the heart, and soul, of Jaguar Land Rover Classic for our clients worldwide,” added Jaguar Land Rover Special Operations managing director John Edwards. “Being able to support owners and enthusiasts of our two great brands with a full suite of services for classic vehicles is a fantastic opportunity.”

The structure covers more than 150,000 square feet, which Jaguar Land Rover says is the largest such facility in the world, and includes 54 service and restoration bays as well as a sales showroom. The workshop is designed for vehicles out of production for more than a decade. It also houses the assembly line for the production of the renewed XKSS model line, or “Legends Continued” in company speak terms.

There also is a Reborn Legends program restoring classic models to authentic specifications, including Lane Rover Series I, two-door Range Rover Classic and Jaguar E-types.

Also housed in the structure is the company’s collection of more than 500 vehicles.

Le Mans heritage includes Andy Wallace as test driver for Classic Works
Le Mans heritage includes Andy Wallace as test driver for Classic Works

At the opening of the new building, Jaguar Land Rover Classic announced that 1988 Le Mans winner Andy Wallace will be chief test driver for all vehicle programs. Wallace made his debut while driving a Jaguar XKSS with Norman Dewis, the company’s chief test driver and development engineer from 1952-1985.

“I’ve had the pleasure of learning from the master today,” Wallace said. 
“Norman showed my colleague Kev Riches and I how it was done by his team in the 1950s and ‘60s. Although the law now limits the sorts of speeds we can try the cars out at, Norman assured me it is still ‘the best job in the world’.”

Classic car collection in storage
Classic car collection in storage
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Larry Edsall
Larry Edsall
A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.

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