HomeThe MarketSupernatural surge: '67 Chevrolet Impala most searched for car

Supernatural surge: ’67 Chevrolet Impala most searched for car


Jensen Ackles as Dean driving the Supernatural Impala | The CW photos by Katie Yu

There appears to be a Supernatural reason that the 1967 Chevrolet Impala has become the most searched for vehicle on ClassicCars.com.

Seemingly month in and month out, the most searched for car on the ClassicCars.com marketplace has been the 1967 Ford Mustang. But starting in August, the Mustang was passed by the ’67 Impala. In October, there were 50,000 searches on the site seeking information on the possible purchase of a ’67 Impala.

“The 1967 Impala’s rise to most searched for vehicle on ClassicCars.com is interesting and invites discussion,” said Roger Falcione, the website’s president and chief executive. “The classic car marketplace doesn’t typically see rapid swings in searches like this one, which is part of the reason why it’s so fascinating.”

Jared Padalecki as Sam (left) and Jensen Ackles in action in Supernatural ’67 Impala

The Impala’s rise in popularity seems to trace to the return of Supernatural, the CW television series which features a black 1967 Impala. Supernatural returned to launch its 12th season in October, but entertainment news outlets began writing about the show’s new season this summer.

On the show, brothers Dean and Sam Winchester, motivated by the death of their mother, drive across the United States battling paranormal predators.

Boosted by such Supernatural attention, the ’67 Impala soared from fifth to first on the most searched for list. ClassicCars.com offers more than 30,000 vehicles on its marketplace site and attracts 7.5 million searches each month.

Looking at the ClassicCars.com data base, Falcione noted that another factor making the ’67 Impala attractive to car collectors is its current price point. Prices for restored or mostly restored ’67 Impalas tend to range from $20,000 to just less than $50,000. While a 1967 Mustang can be found in the $20,000 range, they likely are project or base models. Fastbacks, convertibles and Shelby versions command higher prices, often in the six-figure range.

“I can’t wait to see if the Impala gets searched more, or if it levels off for the rest of 2016,” Falcione added.

Larry Edsall
Larry Edsall
A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.


  1. Why O Why do some folks like a car just because of a TV show or movie (Eleanor, Bullitt Mustang, Dukes –or worse– white colored Broncos ???? I don’t see the appeal of driving a red Torino – with a crappy looking white stripe – around town. Can someone explain it?

    • Plus an ugly ass 4 door. Think the article left a little something out as far as “67 Impala most searched out car”

  2. Beauty is in the eye of the beholder. I love 4 doors and I don’t like to be a FOLLOWER following the butt in front of me.You my friend is one narrow, judgemental mental case.

  3. Tim Allen on Last Man standing got a perfect 67 coupe with a 427 and rock crusher tranny that hs wife bought from Jay Leno.
    That did hurt the heavy chevy’s rep either.

  4. The 1967 Impala 4 door is now more in the minds of people as is anything that gets a lot of camera time which has in turn brought to light three things about the Impala while instilling it with a 4th.

    1: The car is a nice looking ride that exudes Americana while still being a practical and affordable car to own and maintain.

    2: The value is the car is on the rise. Most were not preserved so there is a certain slight rarity to them.

    3: The car is flexible, it can be a mild mannered classic family car or a bi-bad muscle machine. Tons of mods are available.

    *4: It now has the magic ‘goofus dust’ of being associated with a popular show which, like Magnum’s Ferrari, The Dukes of Hazard’s Charger or the Miami Vice cars, has rendered it with the aura of cool. This may be a transient mood but judging by the number of replica cars made by/for fans, it isn’t going away anytime soon.

    ** It seems that the bleed-over from this has also been a hike in the demand for comparable 1966-1968 Impala hard tops and sedans, Caprices and even Bel Airs and Biscaynes.

  5. I have a 2-door 67 Impala fastback and I’m glad the supernatural car is a 4door and not a 2door. I feel like that could start to intrude on my world a bit too much.. but let me tell you, I am always looking at 67 Chevy stuff, and the word ’supernatural’ is on everything now, and of course soon enough if this trend keeps up anything 67 related people will think they have gold. Even more bothersome to me is that now, the 67 Impala is becoming popular, for not great reasons, and not even the right body style, because of a nerdy tv show… I mean, does anybody who’s into restoring classic cars actually watch supernatural? I don’t…

  6. This article just makes me sad. Last summer, I needed to part with MY beloved 67 Impala fastback (ermine white 2-door, with total restoration at great expense) and nearly had to end up giving it away, and since I had hardly any interest at all from potential buyers, I have no idea where they get “most searched for.” I had hardly any interest from potential buyers, even though it was priced right. After reading this I’m sorry that I let it go for the 23K. I lost my shirt on it, wish I still had it now.

    • Don’t beat yourself up. There are very few people looking for a 67′ Impala. They can’t keep talking about Tri-Five Chevys 69 Boss Mustangs and 70′ Hemi Cudas or people loose interest.


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