HomeThe MarketSEMA Seen: 1969 Chevrolet Camaro 50/50

SEMA Seen: 1969 Chevrolet Camaro 50/50


1969 Chevrolet Camaro 50/50 | Photography by Hans Marquez

In 1963, the Specialty Equipment Market Association was founded and in 1967, the first SEMA show was held under the grandstands in Dodgers Stadium. The inaugural show featured around 100 booths and attracted 3,000 attendees.

This year marks the 50th SEMA Show and to celebrate, builder Rob Phillips and his team at PCHRODS created a 1969 Chevrolet Camaro 50/50 – half luxury and half performance.

Cover being taken off the Camaro during the unveiling

The Camaro was unveiled at the Hedman Hedders booth and showcases the company’s newest stainless-steel mid-length LS-Swap headers fitted to the LS3 powering the Camaro. Engine modifications include an ASA Camshaft, Hamburger’s performance throttle body spacer, Holley Performance HP EFI, and Billet Valve Covers created by the Ring Brothers.

The Camaro is shown in Charcoal Metallic paint from BMW’s 2015 line up complete with black rally stripes and is controlled with a Tremec T-56 magnum 6-speed transmission with Centerforce DYAD clutch and hydraulic throwout bearing.

Owner with his built Camaro

An aggressive stance is achieved with a set of custom three-piece Forged Intro Wheels, sized 18×10 in the front and 18×12 in the rear, wrapped in BFGoodrich rubbers. A set of custom Baer 6-piston calipers with 14-inch rotors are seen peeking out behind the wheels.

To complement the stunning charcoal paint, the interior of the Camaro has been adorned with Garrett Leather and Alcantara Suede. The door panels and headliner were sourced from Marquez Design while the look is finished with a custom carbon-fiber dashboard.

Nicole James
Nicole Jameshttp://nicoleellanjames.com/
Nicole James has been involved in the automotive world her entire life. Her dream car is a 1965 Shelby Daytona Coupe. She currently drives a 2005 Mustang affectionately known as Marilyn and uses the car to participate in track events, car shows, and explore the world around her. Nicole joined the ClassicCars.com Content and Marketing team in 2014. Nicole is an automotive journalist and the creator of Pretty Driven - an online source for car culture and news for millennials, as well as a contributor for ClassicCars.com. Follow Nicole on Instagram and Facebook - @Nicoleeellan


  1. Good story, but would be glad for some more pics with a bit more contrast and definition to appreciate the project.

    (PS – Mike e: “builder Rob Phillips and his team at PCHRODS created a 1969 Chevrolet Camaro 50/50”)

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