Finest tops $3.4 million at its Elegance at Hershey auction

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1968 Lamborghini 400GT is on the auction block | The Finest photos
1968 Lamborghini 400GT is on the auction block | The Finest photos
1968 Lamborghini 400GT is on the auction block | The Finest photos

The Finest Automobile Auctions has announced total sales of more than $3.4 million for its inaugural sale at The Elegance at Hershey last weekend. A 1968 Lamborghini 400GT sold for $577,500 and a 1927 Bugatti Type 38A brought $440,000.

Total sales were $3,463,700, with that and all other prices reported including buyer’s fees. Twenty nine vehicles were sold with a 63 percent sell-through rate for the sale. Of those vehicles, four sold online through Proxibid.

The new company’s bidding platform extends the auction experience with bidders able to bid in person, at the auction but via tablet or mobile devices, or online. The bidding continues after the live sale with unsold cars still available for several days through an online bidding process.

“The online process, developed in partnership with Proxibid, has the seller’s best interests in mind and extends the timeframe for bidding thus reducing the pressure to make a deal on-site,” The Finest said in a news release.

Tent showcases cars before the sale
Tent showcases cars before the sale

“Bidders and sellers both onsite and online were extremely receptive and enthusiastic about our technologically advanced bidding platform,” Bradley Farrell, The Finest’s founder and chief executive, said in a news release. “It is important to establish trust between the auction house, sellers and buyers – this live auction did exactly that and we can’t wait for what’s to come at our next auction.”

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Top 10 sales, The Finest at Elegance at Hershey 2016

    1. 1968 Lamborghini 400GT, $544,500
    2. 1927 Bugatti Type 38A, $440,000
    3. 1929 Bugatti Type 40A, $375,000
    4. 1952 Siata 300BC, $330,000
    5. 1950 Delahaye 135M, $308,000
    6. 2003 Ferrari 575 Maranello, $255,000
    7. 1932 Lincoln KB Judkins, $198,000
    8. 1976 Porsche 930 Turbo, $115,500
    9. 1934 Jaguar XK120M, $110,000
    10. 1962 Citroen 2CV Sahara, $85,800

(Prices include buyer’s premium.)

In addition to the top sellers, a 1923 Hupmobile Series R-11 5-passenger special touring car donated by the Bosack Family of Hershey sold for $11,000 with those proceeds going to the Juvenile Diabetes Research Foundation.

The Finest’s next live sale is scheduled for September 17 at Aspen/Snowmass. It plans to stage both live and online auctions throughout the year.

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A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.