HomeThe MarketEye Candy: Barrett-Jackson's 14th annual Palm Beach auction

Eye Candy: Barrett-Jackson’s 14th annual Palm Beach auction


Chevrolet Camaro
Chevrolet Camaro at Barrett-Jacksons 14th annual Palm Beach sale | Photos by Nicole James

Last year I covered every Barrett-Jackson auction except Palm Beach, so now, at last, I’ve come full circle.

One of the things I learned last year was that each auction and its location had their own vibe. Scottsdale is Barrett-Jackson’s home turf so it has to be the biggest event of the year, full of glamorous cars and people. The Reno auction took place alongside Hot August Nights and was all about hot rods and modified cars, muscle cars and customs. Las Vegas featured impersonators of Elvis and the Oompa Loompas joining outlandish vehicles as they crossed the block.

I hoped Palm Beach would mean fun in the sun, and it did.

There was perfect Florida weather all weekend so except for the auction arena and some displays, everything was outside at South Florida Fairgrounds which are covered in grass, sand and palm trees, a true vacation setting made even better by the hundreds of amazing cars under the huge white tents.

The docket fit the environment. Convertibles. Brightly colored muscle cars. Supercars. Even Jeeps and FJs for driving in the sand.

The event had a “Ride and Drive” course set up so people could climb into a Dodge Viper, Shelby Mustang GT350, the Challenger Hellcat or Corvette Stingray. For the less adventurous, tamer options included sedans, trucks, and vans from the various manufacturers’ 2016 lineups.

While such ride and drive attractions have become standard at Barrett-Jackson auctions, this one had bleachers set up for spectators to watch the action and they were filled from the first ride along of the day to the last.

However, the most unique thing I saw at the event was the utilization of this huge screen with rows of benches below it. The arena was so packed it was hard to find a place to stand, let alone sit down and watch, so this megascreen became a sort of outdoor theater for viewing the auction on Discovery or Velocity.

So while I can mark Palm Beach off my must-attend-before-I-die list, that list itself has expanded. Instead of returning to Reno, Barrett-Jackson holds its inaugural Northeast sale on June 23-25 in Connecticut.

Photos by Nicole James

Nicole James
Nicole Jameshttp://nicoleellanjames.com/
Nicole James has been involved in the automotive world her entire life. Her dream car is a 1965 Shelby Daytona Coupe. She currently drives a 2005 Mustang affectionately known as Marilyn and uses the car to participate in track events, car shows, and explore the world around her. Nicole joined the ClassicCars.com Content and Marketing team in 2014. Nicole is an automotive journalist and the creator of Pretty Driven - an online source for car culture and news for millennials, as well as a contributor for ClassicCars.com. Follow Nicole on Instagram and Facebook - @Nicoleeellan

Recent Posts