Celebrity bump lacking in sale of Jerry Seinfeld Porsches, VWs

The rare and exotic 1958 Porsche 356 A GS/GT Carrera Speedster comes up for bidding at the Gooding auction | Bob Golfen photos
The rare and exotic 1958 Porsche 356 A GS/GT Carrera Speedster comes up for bidding at the Gooding auction | Bob Golfen photos

The rumor mill was churning before the sale Friday of comedian Jerry Seinfeld’s cars at Gooding & Company on Amelia Island, Florida. The 16 spectacular Porsches and two modest Volkswagens were in stunning condition, either impeccably restored or strikingly original, so there was quite a bit of value in the room even without the Seinfeld ownership.

But how would the celebrity cachet of Seinfeld, well-known as a discerning collector of Porsches as well as a mega TV star, effect the bidding? Would it spike the values exponentially as has happened before with cars once owned by Steve McQueen, or the recent sale of Janet Joplin’s psychedelically painted Porsche 356, which went through the roof?

And anticipation was high that Seinfeld might show up on the auction stage. Which he did, chatting about his cars with auction house CEO David Gooding as scores of onlookers recorded the exchange on their cellphones.

The 1974 Porsche 911 Carrera 3.0 IROC RSR sold above expectations
The 1974 Porsche 911 Carrera 3.0 IROC RSR sold above expectations

But the big price bump for his cars did not materialize Friday as they crossed the block in a fairly routine progression of bids and counter bids, none of them astoundingly high or low. That is, until near the end of the 18-car group, when a lowly 1960 Volkswagen Beetle came up on stage.

Sure, it was a super-nice Beetle, a remarkable survivor in immaculate original condition that had traveled just 15,500 miles since new. But still, the result for this little 36-horsepower bug was surprisingly: $110,000, plus auction fee, which was way above the high estimate or any reasonable expectation. How else to explain it but the Seinfeld connection?

(All results reported here, unless otherwise noted, are hammered prices observed during the sale and do not include the 10 percent buyer’s fees.)

Otherwise, some of the cars sold maybe a bit higher than usual, but nothing really notable. Sixteen sold on the block, and two of them were no-sales after failing to meet reserve, including the top dog of the Seinfeld pack, a 1973 Porsche 917/30 Can-Am Spyder race car that carried a pre-auction estimate of $5 million to $7 million. It was rolled off after bidding reached only $2.8 million.

“I’m not giving cars away,” huffed auctioneer Charlie Ross as the 917 left the stage.

(Editor’s note: the 917 was sold after the bidding for $3 million, including auction fee)

The 1973 Porsche 917/30 Can-Am Spyder failed to reach reserve
The 1973 Porsche 917/30 Can-Am Spyder failed to reach reserve

The other no-sale was one of the newest cars of the collection, the 2000 Porsche Carrera GT Prototype, which failed to sell after reaching $1 million, which was $500,000 below the low estimate.

The highest sale was for an evocative 1955 Porsche 550 Spyder that went for $4.85 million, serious money that rose above the $5 million low estimate when the auction fee is included. Next highest was the last car of the group to sell, a stunning 1959 Porsche 718 RSK racer that went for $2.6 million, way under the $3.8 million low estimate.

Other seven-figure results were for a 1974 Porsche 911 Carrera 3.0 IROC RSR, sold for $2.1 million; a 1958 Porsche 326A 1500 GS/GT Carrera Speedster that Ross called “the ultimate Speedster,” sold for a record-by-far $1.8 million; and an awesome 1990 Porsche 962C endurance racer that went for $1.5 million.

The 1955 Porsche 550 Spyder was the highest-selling Seinfeld car
The 1955 Porsche 550 Spyder was the highest-selling Seinfeld car

Sales of Seinfeld’s late-model cars included a 1994 Porsche 964 Turbo 3.6 S Flachbau, $925,000; a 1997 Porsche 993 Cup 3.8 RSR, $850,000; and a 2012 Porsche 997 GT3 Cup 4.0 Brumos, $420,000.

The other Volkswagen offering also sold well. A pristine 1964 camper bus conversion by EZ Camper was reportedly lightly used by the comedian in recent years for local errands, and it shows less than 19,000 miles. The camper hammered for a stout $90,000.

Other highlights: an extremely nice original 1966 Porsche 911 with fewer than 19,000 miles, $250,000; two latter-day Porsche Speedsters, a 1989 Carrera Speedster for $330,000 and a 2011 997 Speedster at $400,000; an earlier 1957 Porsche 356 Speedster, $620,000; a 1963 Porsche 356 B GS/GT Carrera 2 coupe, $750,000; and an unusual off-road 1958 Porsche 597 Jagdwagen, $300,000.

Overall, a strong sale of some great German cars, although perhaps lacking the strong boost in values speculated to happen because of the Seinfeld connection. Not that there’s anything wrong with that.

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Bob Golfen is a longtime automotive writer and editor, focusing on new vehicles, collector cars, car culture and the automotive lifestyle. He is the former automotive writer and editor for The Arizona Republic and SPEED.com, the website for the SPEED motorsports channel. He has written free-lance articles for a number of publications, including Autoweek, The New York Times and Barrett-Jackson auction catalogs. A collector car enthusiast with a wide range of knowledge about the old cars that we all love and desire, Bob enjoys tinkering with archaic machinery. His current obsession is a 1962 Porsche 356 Super coupe.


  1. Perhaps the issue is not Jerry Seinfeld but the fact that the brand has levelled off from it’s white hot numbers of a couple of years ago and is taking a break. The fact that a 1989 Speedster sold for 330K, (363K with fees) is actually pretty extraordinary considering the fact that the same car sold for less than 200K at the end of the auction. The idea of drawing a comparison to Steve McQueen or even Janis Joplin, both deceased and legendary is a bit of a stretch. Me feeling is that when one buys a car from Seinfeld, they are not looking for a celebrity owned car, so much as they are looking at what they know will be the very best example of that particular model. And that, in itself, is worth the premiums that were paid.

  2. No, I disagree. Maybe the issue IS “Jerry Seinfeld” and this obvious show of his minimal “star power”,added to the fact that his “fans” ain’t got no money for ANY Porsche much less these ones. As for his cars being “the very best examples of that particular model”, interesting statement.Plese state your sources supporting this contention. “Jerry Seinfeld” isn’t a “brand”, as the millennials would have it, just as Steve McQueen, who was NOT the “King of Cool” when he was alive or any other time has become a merchandising venue, as is proved by the prices paid for any irrelevant item from his life. This isn’t true for “Jerry Seinfeld”. Facts show it to be so, including this sale.

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