Sixty years of Volvo in U.S. celebrated Hollywood style

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Volvo's 60th anniversary celebration
The 1967 Volvo P1800S driven by Roger Moore in ‘The Saint’ was prominently displayed | Volvo Cars
The 1967 Volvo P1800S driven by Roger Moore in ‘The Saint’ was prominently displayed | Volvo Cars

A celebration of Volvo’s 60th anniversary in North America brought together vintage cars and celebrities Saturday night at Paramount Pictures Studios in Hollywood, including entertainment by comedian and vintage Volvo owner Jay Leno (who also owns a few other classic cars).

More than 300 guests were treated to Scandinavian fare and a collection of new and historic Volvo vehicles, which included a 1928 PV4, Volvo’s first covered car; a 1955 PV444, the first Volvo exported to the U.S.; a 1957 Volvo Sport (P1900) limited-production sports car; and the 1967 P1800S driven by Roger Moore in the ’60s hit television series, “The Saint.”

Volvo history was on display with a series of Volvo-branded shops created in the facades on Paramount’s City Streets back lot, with such presentations as the Volvo Cars Art Gallery featuring a collection of Julius Shulman-inspired photos starring Volvos past and present taken recently by Ann Street Studios at iconic locations around Los Angeles, where the first Volvo was imported in 1955.

Shulman was an American architectural photographer whose work spread California mid-century modern style around the world.

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Bob Golfen is a longtime automotive writer and editor, focusing on new vehicles, collector cars, car culture and the automotive lifestyle. He is the former automotive writer and editor for The Arizona Republic and SPEED.com, the website for the SPEED motorsports channel. He has written free-lance articles for a number of publications, including Autoweek, The New York Times and Barrett-Jackson auction catalogs. A collector car enthusiast with a wide range of knowledge about the old cars that we all love and desire, Bob enjoys tinkering with archaic machinery. His current obsession is a 1962 Porsche 356 Super coupe.