Land Rover offers vintage vehicle drives in England

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Land Rover has launched its Heritage Driving Experience program at its new customer test facility in Fen End in England’s West Midlands.

“For the first time, customers can experience Land Rover’s rich heritage through driving vehicles from the Series I that started the legend in 1948, to famous military vehicles such as the 101 Forward Control transporter and the iconic classic Range Rover on and off-road at a new customer facility in the heart of the UK,” the company said in its news release.

Prices range from £40 to £250, or approximately $65 to $385, depending on the duration and the vehicle. Members of the Land Rover Experience driving team will provide instruction, vehicle details and historical anecdotes to enhance the customer experience.

Packages include:

  • Ride in a vintage vehicle driven by a Land Rover Experience instructor (£40),
  • Drive a Series I, II or III Land Rover and then a modern Defender to see who the DNA has been carried on through history (£85),
  • Drive an original series Land Rover, a classic Range Rover or the 101 Forward Control, a transporter designed for the British Army (£90),
  • Range Rover Then & Now includes driving a classic Range Rover and the 2015 version, both on and off-road (£125)
  • Land Rover – The Collection includes driving all key models of the brand’s history from the late 1940s to contemporary SUVs (£250)
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Bookings are available through the Land Rover Heritage Driving
Experience website.

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A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.