HomeThe MarketCountdown to Barrett-Jackson Palm Beach: 1937 Cord 812 Phaeton

Countdown to Barrett-Jackson Palm Beach: 1937 Cord 812 Phaeton


Editors note: This is the seventh in a 10-day series featuring significant cars to  be sold this month at Barrett-Jacksons Palm Beach Auction.

1937 Cord 812 Phaeton

1937 Cord 812 Phaeton | Photo courtesy of Barrett-Jackson

The Cord 810 is one of the immortal designs of the American automobile industry. Selected for exhibition at New York’s Museum of Modern Art, Gordon Buehrig’s hidden-headlight and “coffin-nose” Cord is a triumph of clean, sharp and efficient modern Machine Age design.

In his patent application, designer Buehrig described the “New Cord of 1936” as being a “new, original, and ornamental design for an automobile.” That was a classic understatement.

The Cord boasted extremely aerodynamic styling, with a louvered hood that lacked a traditional radiator shell and headlights hidden in the curve of the front fenders. Unitary body construction and a “step-down” floor that predated, by a dozen years, the Hudson that made those features famous. The door hinges were hidden and there were no running boards, because the Cord did not need them.

The front-wheel drive technology lowered the car’s ride height by  several inches compared to other American automobiles. Driving those front wheels was a powerful Lycoming V8, which was mated to an advanced electrically shifted pre-selector transmission.

This 1937 Cord 812 Phaeton is an absolutely gorgeous, properly restored example that is a strong runner as well.

Finished in the characteristic color of Cigarette Cream with burgundy leather interior, and complimented by a black Haartz-cloth top.

The exterior has outside exhaust pipes, original chrome hubcaps, correct cord fog lamps and wide whitewall tires.

This elegant Phaeton reportedly runs and drives extremely well with a healthy, throaty rumble from its V8 and a smooth-shifting 4-speed gearbox.

Barrett-Jacksons 13th annual Palm Beach Auction is April 17-19 at the South Florida Fairgrounds. Coverage of the event will be broadcast on Velocity and Discovery during 19 hours of live, high-definition television beginning Friday, April 17, at 12 p.m. EDT.

Telecast schedule:

Friday, April 17, 12-8 p.m. EDT Velocity

Saturday, April 18, 2-5 p.m. EDT Discovery

Saturday, April 18, 5-8 p.m. EDT Velocity

Sunday, April 19, 12-5 p.m. EDT – Velocity

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