HomeCar CultureCommentaryLeake links with Proxibid, eBay to join soon

Leake links with Proxibid, eBay to join soon


This 1953 Buick Roadmaster Skylark convertible among the cars available at Dallas auction and online | Leake Auction photos
1953 Buick Roadmaster Skylark among the cars available at Dallas auction and online | Leake Auction photos

Leake Auction Company’s classic and collector car sale next weekend at Dallas will include a new feature to make the auction accessible to those who cannot be present in Market Hall. The sale will launch a new online bidding partnership between Leake and Proxibid.

“Everybody’s trying to figure out how to get into the digital environment,” Richard Sevenoaks, Leake Auction president, said of the classic car auction marketplace.

Sevenoaks said Leake first offered online bidding nearly a decade ago but noted that there were technology issues — audio and video lags of as much as four or five seconds — that left people bidding online about “two steps behind” what actually was happening on the block.

He said Leake tried several different online partners but that Proxibid has “a technology platform that they have perfected. Everything works correctly.”

Another Dallas consignment: '68 Chevrolet Camaro custom
Another Dallas consignment: ’68 Chevrolet Camaro custom

“We chose to work with Proxibid because of the company’s commitment to providing the safest place for buyers and sellers of high-value items to transact online.” Sevenoaks explained.

Sevenoaks said Proxibid not only brings its bidding technology to Leake but a customer base that includes people who are interested in classic and collector cars and already are fully vetted as qualified bidders.

A third partner, eBay, will join the effort in the coming months, Sevenoaks said, and which Joe Petsick, vice president of business development and a founding partner of Proxibid, confirmed.

“We are looking forward to leveraging Proxibid’s partnership with eBay to introduce our unique inventory to a new class of online buyers,” Sevenoaks said of the expanding effort.

While the Leake-Proxibid effort launches April 17-19 at Dallas, a date has yet to be determined for incorporating eBay and its buyers and sellers, though that is expected to occur sometime this summer.

Earlier this year, Omaha-based Proxibid announced that it also will be the online bidding provider for the new Keno Brothers classic and collector car auction effort.

The Proxibid Marketplace is the online source for more than $3 billion in sales annually of everything from fine art, antiques and collectibles to real estate and commercial and industrial equipment.

Larry Edsall
Larry Edsall
A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.

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