HomeThe MarketRogers museum sale first of two big private-collection sales for Mecum in...

Rogers museum sale first of two big private-collection sales for Mecum in Las Vegas


Cars fill the Rogers Classic Car Museum | Mecum Auctions photos
Cars fill the Rogers Classic Car Museum | Mecum Auctions photos

During his 75 years on the planet, Jim Rogers:

  • Founded the Sunbelt Communications media company, which became Intermountain West Communications and, among other things, owned the NBC affiliate in Las Vegas;
  • Donated $137 million to his own alma mater, the University of Arizona law school;
  • Donated another $28.5 million to the law school of the University of Nevada-Las Vegas;
  • Donated $20 million to the Idaho State University Foundation (Rogers was born in Idaho);
  • Made a major contribution to Carroll College in Montana;
  • Was honored by Time magazine as one of the nation’s top dozen philanthropists;
  • Served as chancellor of the Nevada state board of regents for four years and donated his annual salary back to the state’s university system;
  • Created the Rogers Foundation to benefit students and artists in southern Nevada;
  • Built a 230-plus car collection built around the cars to which a typical American working man might aspire.

    Rogers museum exterior and more of its cars
    Rogers museum exterior and more of its cars

Rogers died last June, and his family has decided to sell the Rogers Classic Car Museum collection, with all proceeds going to the Rogers Foundation and its work to improve the lives of southern Nevada school children and artists.


Those cars will be sold at a Mecum Auctions sale February 27-28 at the museum building in Las Vegas, with the preview that Friday and the auction on Saturday.

“We have known Jim for a long time, and have a relationship we established a long time ago with Mike Pratt, the curator of the collection,” said John Kraman, consignment manager at Mecum.

“This was a very difficult family decision to sell the cars. All proceeds are going to the Rogers Foundation, which is a big deal,” Kraman added.

Rows and rows of classics in the museum going to auction
Rows and rows of classics in the museum going to auction

Rogers cars span a 100-year period, Kraman said, noting that the oldest car is a 1915 Ford Model T and that the newest are British luxury vehicles that are just a few years old.

“His strategy was to collect the kinds of cars that might represent an evolution from the working man’s cars as he moved up the prestige ladder,” Kraman said, noting that the collection includes many pristine Mercury, Dodge and Oldsmobile vehicles, plus pre-war classics and later model Roll-Royces and Bentleys, which Kraman said were the sort of cars Rogers believed would be purchased by “a working-class guy who pulled himself up to the top and wanted a luxury car.”

Although the collection is called the Rogers Classic Car Museum, it was never open to the public.

“There was an intention to open this up to the public, but they never did,” Kraman said, adding that local Las Vegas car clubs were invited into the facility on a frequent basis for meetings and to see the cars.

The Rogers sale will be the first of two major collection auctions Mecum will do within a month in Las Vegas. March 20-21, it will be the sale of the E.J. Cole motorcycle collection.

Kraman said Cole has been collecting American-made motorcycles for 50 years but has decided it is time for others to enjoy them. His collection includes some 220 motorcycles produced from 1902 to 1969.

“I really didn’t have a preference (among makes),” Cole recently told the Mecum staff. “As long as it was a motorcycle and American-made and I didn’t have one, I went after it. I just mainly tried to buy one of everything there was.

“If my age hadn’t gotten ahead of me, why I’d still be out trying to add to it, but being that I’m 89, I feel like it’s time to quit.”

“Here at my place, nobody gets to see them and they need to be out where people can enjoy them.”

Larry Edsall
Larry Edsall
A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.
  1. I am going to be in las vegas march 3rd to march 10 is there any way I could see the cars. I am interested in buying a 1956 ford 2 door vic. or 1950 mercury 2 door. I hope you can tell me a way for me to get in touch with the person I need to help me. Thanks George M. Gordon Email [email protected]. Phone # 603 707 0100

  2. Larry, do you know whether anyone moved or even drove the cars in the last years? If they just stood in the narrow museum I would be cautious. At auctions you get no warranty, and I must not tell you how many problems cars can make which were not moved.

  3. Peter: I do not know how recently the cars have been driven. Those posed outside the museum in the photo most likely were driven into position. The Mecum website shows photos of what appears to be each of the cars sitting outside as well.

  4. Thanks, Larry, but I’m not convinced. It’s the same old story: you cannot buy old cars on the internet. You have to check them on the spot. I am looking forward to watching the auction on February 27th and 28th and I’m curious wether the prices will go as high as usual.

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