1955 ‘Kelley Blue Book’ shows how things have changed

1955 ‘Kelley Blue Book’ shows how things have changed

Did you know that in 1955, you could have purchased a 1953 Chevrolet Corvette for between $1,700 and $2,150?

The rare and valuable 1953 Porsche 356 America roadster was just another used car in 1955 | Bob Golfen

The rare and valuable 1953 Porsche 356 America Roadster was just another used car in 1955 | Bob Golfen

Did you know that in 1955, you could have purchased a 1953 Chevrolet Corvette for between $1,700 and $2,150? Or a 1952 Porsche 356 America Roadster for the same amount? These are six-figure collector cars today, but back then, they were just used sports cars that had depreciated after leaving the showroom.

I came upon these numbers while digging through the rubble of my desk, where I unearthed an interesting relic. It’s a Kelley Blue Book that’s nearly 60 years old.

The May-June 1955 used-car value guide for the dusty Arizona-Nevada region comes from an era when “The Blue Book” had a real mystique. Only dealers could get them, it seems, and the average person would kowtow to the concept of “book value” handed down by the car salesman, who usually had one stashed in his back pocket.

My 1955 Kelley Blue Book is well preserved | Bob Golfen

My 1955 ‘Kelley Blue Book’ is well preserved | Bob Golfen

Oh how things have changed, especially now that the Internet provides the average car shopper with an endless supply of value guides. But back in the dark ages of the mid-20th Century, this was pretty much it, and the information was essentially unobtainable for anyone who didn’t know the secret handshake.

After six decades, my little Blue Book has remained in remarkably good condition, obviously thumbed through loads of times but still intact. I’ll bet the survival rate for these things is miniscule. When the new books came out, the old ones were trashed.

The slim 1955 KBB guide lists cars sold after World War II from domestic automakers and a scant number of “foreign” brands. The foreign jobs are essentially a number of British makes – most of which have gone by the wayside – plus Porsche and Volkswagen.

No Italians at all. No Fiat, Alfa Romeo, Lancia or even Ferrari. Perhaps their post-war numbers in the U.S. through 1955 were too scant to make the grade.

And among the domestic brands, there is the sobering rendition of those that have gone away: Studebaker, Hudson, Packard, Nash, Rambler, Willys, Crosley, De Soto, Kaiser, Plymouth, Oldsmobile and Pontiac.

Even sadder are the prices from 1955, particularly for those merely used cars back then that are valuable collector items today. I have the latest Kelly Blue Book guide for post-war collector cars, so I compared values between then and now. I also checked the current Hagerty Price Guide, which generally lists higher values than KBB.

A 1953 Chevrolet Corvette sells for six figures today | ClassicCars.com

A 1953 Chevrolet Corvette sells for six figures today | ClassicCars.com

So let’s see, that inaugural year ’53 Corvette is calculated by KBB as having a value today ranging from $43,900 for one in fair condition to $263,600 for an excellent car. Hagerty’s valuation is higher, from $123,000 to $323,000.

And that 1952-53 Porsche America Roadster, a rarity that is one of today’s most highly desired Porsche production cars, would set you back around $311,000 to $853,000, according to KBB. Hagerty doesn’t have a separate entry for the America Roadster, but any early Porsche model from that time goes into six figures.

Inflation only accounts for a fraction of today’s values. According to an online inflation calculator, a dollar in 1953 would be equivalent to about $8.87 today. So if you only consider inflation, the high value of $2,150 for that 1953 Corvette or Porsche would be about $19,000 today. Try buying one of them for that.

Some other comparisons for cool ragtops from then and now:

You could have purchased a wood-bodied 1947 Chrysler Town and Country convertible coupe in 1955 for the meager price of $120 to $220. Today, that car would fetch $56,500 to $154,900, according to the latest Kelley Blue Book, noting that you would add 10 percent for Highlander trim. Hagerty says today’s value is $84,800 to $236,000.

A 1947 Chrysler Town and Country was once a cheap ride | Barrett-Jackson

A 1947 Chrysler Town and Country was once a cheap ride | Barrett-Jackson

In 1955, the groundbreaking 1950 Jaguar XK120 roadster would have been valued at only $950 to $1,275, with no differentiation noted in the old Blue Book between the steel-bodied Jag and the lighter, more-desirable alloy model. KBB says that today, a steel XK120 would sell for $50,000 to $137,100 and an aluminum one would get $141,300 to $387,500. Hagerty has the XK at $80,800 to $153,000 for steel and $284,000 to $490,000 for alloy.

A 1953 Buick Skylark convertible was valued in 1955 for between $1,750 and $2,210. The latest KBB rates it at $65,500 to $179,700. Hagerty has it at $74,500 to $192,000.

A 1948 Lincoln Continental cabriolet powered by a V12 engine would have sold for just $650 to $900 in 1955. Today, KBB values that car at $39,200 to $107,500. Hagerty does not have a separate listing for this model.

It’s too bad there are no listings for Ferraris in the 1955 Blue Book because the difference in those values between then and now would be truly eye popping.

The 1955 value guide also has some new-car prices, and if you do the inflation math of multiplying by 8.87 for today’s money, they still seem like a bargain. Some examples of what you could have bought brand new in 1955:

A Chevy Bel Air sport coupe for $2,605.

A De Soto Firedome Sportsman two-door hardtop, $2,986.

The first-year Ford Thunderbird, $3,192.

A Rambler Custom station wagon, $2,233.

An Oldsmobile Holiday coupe, $3,115.

A Plymouth Belvedere Club Sedan, $2,302.

A Pontiac Star Chief Catalina coupe, $3,163.

Back to Porsche, it’s interesting to note that the 1955 356 Speedster was something of a stripped-down model marketed as the cheapest way to get into one of those relatively pricey German sports cars. According to KBB, the Speedster was priced at $2,995 for the 1500 and $3,495 for the more-powerful 1500 S. The other Porsches were more expensive: a 1500 S coupe would have cost $4,395 while the top model, the 1500 S cabriolet, was $4,695.

But look at what that budget 356 Speedster is worth now. These lightweight and much-loved roadsters go for $117,100 to $321,000, according to the latest KBB, while Hagerty has them listed at a more-aggressive $208,000 to $508,000. Note that a 1958 Speedster in “preserved” but needy condition sold for $484,000 at Gooding’s recent Scottsdale auction.

For now, I’ll put away my 1955 Kelley Blue Book in a safe place to rediscover sometime in the future, when I’ll marvel yet again at how much things have changed.

 

bob-sig

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