HomeThe MarketDrew Alcazar on the business and pleasure of conducting classic car auctions

Drew Alcazar on the business and pleasure of conducting classic car auctions


Drew Alcazar in action | Russo and Steele photo
Drew Alcazar in action | Russo and Steele photos

Fifteen years ago, when Drew and Josephine Alcazar were launching their Russo and Steele auction company in Phoenix, the notion of selling a car for a million dollars or more was something he might have contemplated once or twice all year, Drew remembers.

And eight-figure sales were nothing but a pipe dream.

Lately, however, such sales have become almost commonplace, to the point that business reporters write glowing stories about how classic and sports cars have become better investments than precious metals or fine art.

“It’s been a crazy, crazy year,” Alcazar said as he looked back on 2014 — and ahead to the start of the 2015 classic car auction season, in January at Scottsdale and Phoenix.

“It’s like Star Trek,” he said, “where no man has gone before.”

Alcazar worries that the popular perception of the classic car hobby is focused only on the top 1 percent of the market, “the tip of the spear,” as he put it.

Yes, he said, there are some cars that have experienced “exponential compounding” in their values, such as Ferraris and Mercedes-Benz 300SLs.

“But that’s a finite group of cars,” he continued.

And, he added, “It’s impossible for that exponential compounding to continue.”

In actuality, he said, probably 40 percent or more of classic car sales transactions are for less than $50,000. Yet both buyers and sellers are swept up in the “rising tide mentality,” sellers believing their cars are worth more than they actually are and buyers demanding concours-quality vehicles.

All of which makes business more challenging for the auction houses as they seek to find enough inventory. And by that he means quality inventory, the sort of cars that collectors not only want but can afford.

Alcazar said it will cost his company nearly $2 million to stage Russo and Steele’s Scottsdale auction in January.

“It’s like throwing a big party and hoping somebody comes,” is how he put it.


It’s supposed to be fun.”

— Drew Alcazar


[/pullquote]To justify that up-front expense, “I have to have 700 to 800 cars on deck,” he said, noting that Russo and Steele focuses on cars likely to sell in the $50,000 to $500,000 range.

“It’s supposed to be fun,” he said of buying such a car.

“It’s an emotional buy,” he added, picturing a couple sitting at the auction, seeing a 1957 Corvette and realizing how much fun it would be to drive that car to breakfast on weekends.

But with seven-figure cars, he said, buyers lured by the potential for investment likely need to consult not only their own bankers and financial consultants, but their ex-wife’s lawyer as well.

And that sounds like anything but fun.

In 2014, Russo and Steele staged its annual four auctions, and the company also invested in a new headquarters facility, going from a 10,000-square-foot building to a two-story, 40,000-square-foot structure with garages on both levels and a huge industrial elevator to move those vehicles up and down as needed. Alcazar also invested in new technology and added staff.


Our combination of tenacity and insanity.”

— Drew Alcazar


[/pullquote]He laughed as he admitted that he’d established his company on “our combination of tenacity and insanity,” but added, “We have to get realistic long range.”

That means taking a serious look at the Russo and Steele auction venues and schedule.

Russo and Steele did $19 million in sales in January at Scottsdale, more than an 18 percent increase compared with the previous year. And at Monterey in August, Russo and Steele posted a pair of those seven-figure sales and $9.6 million in sales overall, a 35 percent bump compared with the previous year.

But earlier in the summer, sales at Newport Beach were down compared with the company’s inaugural auction in that Southern California beachfront community. And in part because “we threw all our eggs in the Monterey basket,” Russo and Steele’s auction just a month later in Las Vegas suffered.

“It was not a financial catastrophe,” Alcazar said, “but I was disappointed in the quality of the cars we had,” especially, he added, “as the buyer pool becomes more discriminating.”

Alcazar said he believes strongly that his company not only can but needs to do four auctions a year, perhaps even five, he said, with that potential fifth sale tied to a special event or the sale of a large, single-owner collection.

But, he said, the four primary auctions need to be spread out not only the calendar, but perhaps geographically as well.

Instead of the number of million-dollar sales, Alcazar said what he stresses with his staff are the number of cars being offered, the rate of their sell-through, and their median sales price. In 2013, Russo and Steele’s Monterey median was $49,225, but this summer that figure bloomed to $61,600.

Trans-Am racer won at Daytona in 1968
Trans-Am racer won at Daytona in 1968

“So far I’m really happy,” with the company’s lineup of vehicles for January in Scottsdale, Alcazar said. “The guys have done a really good job of keeping the value range up.”

For example, a recent Russo and Steele news release about Scottsdale included a Plum Crazy 1971 Plymouth Hemi ‘Cuda coupe, a 1970 Ford Mustang Boss 429, the hand-built Creative Workshop Sport Speciale SPCSN, a 1970 Plymouth Hemi Superbird, the 1968 Daytona-winning Pontiac Trans-Am race car, a 1957 Porsche 356 Speedster, the 1959 Grierson Echidna sports racer and a 1953 Jaguar XK120M.

Although the docket doesn’t include those 1-percent vehicles, in addition to the six-figure cars in the previous paragraph, “We have more $60,000 to $80,000 inventory than we’ve ever had. That improves the sales ratio (sell-through rate).

“The silver lining,” Alcazar added, “is balance.”

Larry Edsall
Larry Edsall
A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.


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