HomeThe MarketCoys auction showcases cars, posters as investments to enjoy as they appreciate

Coys auction showcases cars, posters as investments to enjoy as they appreciate


1964 Alfa Romeo Giulia Sprint Speciale | Coys photos
1964 Alfa Romeo Giulia Sprint Speciale | Coys photos

Remember an advertising campaign that suggested that you “give the gift that keeps on giving?” That very well could be the tag line for British auction house Coys’ annual “True Greats” auction, this year scheduled for December 2 in the Royal Horticultural Society’s Lindley Hall in Westminster.

Noting that classic cars have outperformed many investments in recent years, Coys also points out a surge in people buying cars and motorcycles not just to use but for their potential appreciation.

“Our Christmas ‘True Greats’ sale… has always been a great success,” Coys’ managing partner Chris Routledge said in a news release, “but this time, like last year, we have seen more and more people talking to us about cars and motorcycles as an investment as well as something that they can drive and enjoy.

“Classic cars have been a phenomenal investment and this appears to be continuing. Now we are seeing the same with motorcycles and with motoring and film posters. We have received enquiries from all over the world, particularly from investors who have not entered these markets before.

“We have been astounded at how car and movie posters have continued to grow in value,” he continued, noting that with posters, “People love the fact that they can see their investment everyday on their wall at home and that it is not just a piece of paper or a note on a computer.”

The auction will feature some 70 classic cars and motorcycles as well as film and motoring posters.

1931 Indian 1300 Four Model 402
1931 Indian 1300 Four Model 402

Among the cars are a 1964 Alfa Romeo Giulia Sprint Speciale, a 1955 Mercedes-Benz 300SL gullwing coupe, a 1964 Ferrari 275 GTB/2 6 C Berlinetta and a 1964 Porsche 904/6 Carrera GTP works prototype.

Motorcycles are highlighted by a 1931 Indian 1300 Four Model 402.

Posters include a 1942 U.S. poster for Casablanca, a 1933 French King Kong poster, a 1962 Dr. No poster from the UK and a series of 1971 Le Mans movie posters.

Larry Edsall
Larry Edsall
A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.


  1. This is a great time to sell a classic car, that’s for sure. And you might still get a bump out of cars that appeal to the younger baby boomers and 1%-ers. As boomers age and all you are left with is people who never held a wrench, prices in the middle-high range could fall off a cliff.

  2. Prices “fall off a cliff”?? … most boomers are still working and haven’t even got fully emersed in the hobby of classic cars yet. Once they finally retire they will start hunting for the car of their youth. Younger people are already getting interested in classics as well and as they get older they will realize how much fun the hobby can be. Who’s going to collect 80’s 90’s and 2000’s cars???? that’s the real question and who is going to support the computerized nature of this newer stuff. NOBODY!!! The future of cars from the classic era up into the 70’s has never looked better.

  3. The future of the hobby does depend on our ability to interest new and younger participants. The one draw that outshines all the rest is the ability to memorialize a special period of your life, usually high school and college. I believe that the sport compact owners of the 90’s and early 2000’s will be the next group to have a significant impact on the market. And, as they they get older and accumulate more money, they too will expand their interest to include older cars.

    My bigger concern is the next generation. Millennials are starting to drive later in life. The car, once a symbol of independence to teenagers, no longer holds the same importance. Texting, cell phones, Facebook, etc. provide privacy and means to congregate online. For a large number of these people early memories will not be made around cars.

    Various groups and companies are trying to get young people more involved in cars in general, and classic cars in particular. We should all help the best we can to encourage this very important movement.

    This, of course, will take some time. Over the near future the hobby will continue to thrive. The driving force will be baby boomers continuing to retire (some bolstered by inherited cash) and the sport compact crowd now entering their high earnings stage.

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