HomeThe MarketEntry-level cars sell well at Mecum’s Kissimmee auction

Entry-level cars sell well at Mecum’s Kissimmee auction


Big crowds around the block | John Hollansworth Jr. photo courtesy Mecum Auctions

Mecum Kissimmee 2014 at a glance

Total sales$63.4 million
Catalog2,750 automobiles
3,000 items of “road art”
Sell-through rate64 percent
High sale$560,000
1971 Plymouth Hemi ‘Cuda
Next 9 price range$240,000 to $530,000
Next auctionApril 4-5, Davenport, IA (vintage tractors)
April 10-12, Houston, TX (classic cars)

If you watched the live NBC television coverage of Mecum’s marathon Kissimmee classic car auction, you saw the 1956 Chevrolet Corvette SR prototype known as the “Real McCoy” sell for some $2.3 million. But if you looked at the official top-10 sales posted at the conclusion of the auction, you likely wondered why a 1971 Plymouth Hemi ‘Cuda that sold for $560,000 was listed as the event’s high-dollar sale.

“The car (Corvette) crossed the block and sold on the telephone on live television,” said John Kraman, Mecum’s director of consignments. “We’d hoped for a little more, but the seller was OK with the amount.”

But not everyone was OK with the sale.

“We started to hear rumblings,” Kraman said, adding ,that it wasn’t until after the 10-day auction was over and he was back at Mecum headquarters in Wisconsin that he learned that parties had came forth saying that they owned parts used in the car’s restoration and therefore had a claim against the sale, which was called off.

What happens next is up to the seller and those contending ownership. “We’re just the intermediary,” Kraman said, adding that, fortunately, “nobody’s mad at us.”

5 of top 10 sales were Corvettes | David Newhardt photo
5 of top 10 sales were Corvettes | David Newhardt photo

Yes, he said, Mecum would have liked to add a couple million to the auction sales total of more than $63 million from the sale of 1,759 of the 2,750 vehicles that crossed the block. But while there may be some disappointment over what happened with the Real McCoy, Kraman said there’s no displeasure with the overall auction.

“It was immense,” he said. “It was so many people having such a good time over such a long length of time. People were there celebrating collector cars.”

Kraman said the first few days of the auction featured “affordable car after affordable car, sub-$10,000 cars.” Then came a day for what Mecum calls “road art” (automobilia) and then the higher-dollar cars filled out the rest of the 10-day schedule.

“A lot of people said, ‘You can’t do it. It’s too long, and competing with Scottsdale,’” he said. “But we had another amazing event. We had a great auction.”

Mecum’s eagerness to include so many entry-level cars “doesn’t make sense from a business standpoint,” Kraman said. “You want the most expensive cars you can because you’re working off a percentage.

“But we don’t look at it that way. Dana’s requirement is to inventory-manage properly, to have the right cars on the right days in the right time slots, and to build up gradually toward the climax.”


There’s a lot of interest in vintage pickup trucks and in four doors instead of just two.”

— John Kraman


[/pullquote]Kraman noted that the sell-through rate on entry-level cars consistently ran more than 80 percent and topped 90 percent for long stretches of time.

“There’s a lot of interest in vintage pickup trucks and in four doors instead of just two,” he said. “Those were about half the entry-level docket.”

Another big group, he said, was that of late-model European luxury cars, especially 1970s and 1980s Mercedes-Benz sports cars, the “SL series.”

Who buys them? “There are three different buyers,” Kraman said. “There are (classic car) dealers buying cars. There are collectors coming to buy two, three or maybe five or six cars who might see a $6,000 ’79 SL as a summer driver in addition to the $200,000 Boss 429 Mustang they’re also buying. And there are people who come to buy a specific car, a car they’ve always wanted.”

Kraman said Kissimmee clarified a couple of trends he’s seen developing, both at Mecum auctions and during his recent visit to Scottsdale and other venues: the popularity of 1950s pickup trucks, either restored to stock condition or customized, and a fast-growing demand for 1970s Pontiac Trans Ams.

“Trans Ams continue to gain in value and buzz,” he said, “as we shift away from boomers stuck in the ’50s and ’60s. There are not a lot of choices in the 1970s, and the Trans Am is the car from the ’70s to have. Prices are very strong.”

Prices also were very strong for Corvettes. Had the event been a Corvette-only auction, it still would have generated $11.89 million from the sale of 232 of the Chevrolet sports cars. Several of those cars came from the Vance Shappley Collection, including a 1969 L88 convertible, a ’63 Z06 “tanker” and a ’64 “big tank” coupe (see chart below for details).

Two other Corvettes also were among the top-10 high-dollar sales.

John Hollansworth Jr. photo courtesy Mecum Auctions
’71 Hemi ‘Cuda | John Hollansworth Jr. photo courtesy Mecum Auctions

Ford Mustangs were strong, with more than 120 selling for nearly $5 million.

Also impressive was the sale of more than 100 Mopar products, including the 1971 Hemi ‘Cuda that led the auction at $560,000.

More than 40 Porsches were sold, led by a 1973 911S coupe for $200,000 and a 1958 356A 1600 Super cabriolet for $195,000.

Top-10 sales / Mecum Kissimmee:

1. 1971 Plymouth Hemi ‘Cuda (Lot S143) at $560,000
2. 1968 Chevrolet Corvette L88 coupe (Lot S179) at $530,000
3. 1969 Chevrolet Corvette L88 convertible (Lot S165.1) at $510,000
4. 1963 Chevrolet Corvette Z06 tanker (Lot S150.1) at $475,000
5. 1964 Chevrolet Corvette big tank coupe (Lot S181.1) at $350,000
6. 2006 Ford GT Heritage Edition (Lot S196) at $320,000
7. 1967 Plymouth Barracuda Hurst Hemi Under Glass (Lot S200) at $300,000
8. 2006 Ford GT (Lot T181.1) at $242,500
9. 1967 Chevrolet Corvette coupe (Lot S156) at $240,000
10. 1969 Ford Mustang Boss 429 fastback (Lot S141) at $240,000

Prices indicate hammer prices, excluding sales commission.

Mecum's massive Kissimmee auction venue | David Newhardt photo courtesy Mecum Auctions
Mecum’s massive Kissimmee auction venue | David Newhardt photo courtesy Mecum Auctions
Larry Edsall
Larry Edsall
A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.
  1. to: Larry Edsall: ..enjoy your posts in SCD. have been an appraiser since 1980.. Now,
    I’m getting some pushback from old line insurers (State Farm, Farmers etc). The issue seems to be that they don’t understand the difference between restored and professionally built custom vehicles, which I see in increasing numbers. The kick back is when they insist on comps. There are none, Since so few of these hand built vehicles are advertised of offered at auction, Comps are a nebulous factor since these are generally
    one of a kind. Do you have any suggestions for me
    Thanks, Martin LeVan. (carvalue.net)

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