Memorabilia sale does $276,300 for Auctions America

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Photo courtesy Auctions America
Photo courtesy Auctions America
Photo courtesy Auctions America

Auctions America’s first online memorabilia sale did $276,300 in business with bidders from 45 states and 10 countries. Not only was the sales total pleasing to the auction house, but so was the fact that nearly 80 percent of the bidders were new customers.

The sale included more than 800 lots, around half of them from the Wally Arnold Collection.

The high-dollar sales of the event were $6,785 for a United Motors double-sided porcelain outdoor sign with its original neon lighting and $6,325 for a 15-inch Mohawk Gasoline metal-body globe complete with both lenses.

The sale included a variety of collectibles. A Rexall Drug Store double-sided outdoor sign with new neon sold for $4,887.50, a 1940’s Fosters Old Fashioned Freeze porcelain California drive-inn menu sign went for $4,715.

“The variety of collectibles available at our debut memorabilia-only sale clearly appealed to a wide and international audience,” Auctions America president Donnie Gould said in a news release. “The format of the auction proved very successful and was a great jump start to the expansion of Auctions America’s memorabilia division.”

Auctions America returns to its more familiar in-person auction of classic cars March 14-16 at Fort Lauderdale, Fla., where more than 450 vehicles are expected to cross the block at the Broward County Convention Center.

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A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.