HomeCar CultureMy Classic CarMy Classic Car: Planet Barrett-Jackson: Ride along as RideTech's president sells his...

My Classic Car: Planet Barrett-Jackson: Ride along as RideTech’s president sells his cars at the auction


Editor’s note: Bret Voelkel, president of the well-respected automotive aftermarket air suspension systems producer RideTech, took two vehicles to Barrett-Jackson’s recent Scottsdale auction — a 1971 Pontiac GTO convertible and a 1933 Factory Five Ford hot rod. Here is his report, which we reprint with permission from his newsletter:

The GTO is on the block | Photos courtesy Ridetech
The GTO is on the block | Photos courtesy Ridetech

Planet Barrett-Jackson

The GTO sold for $62,000… ironically exactly what I was asking for it last summer. Right money in my opinion. I never did find out who bought it, but somebody emailed me a screenshot of a guy that looked like Larry Bird. Whoever it is… they got a great car.

The ’33 sold for $100,000

“Should it have brought more?”

The '33 in the staging lane
The ’33 in the staging lane

Nope. There is absolutely no more robust environment for buying or selling a car than Barrett-Jackson.

“…but you had more than that in it…”

Well, I can assure you all that the only person who cares even a little about that is me.  I don’t make money building cars… that is how I spend money. The ’33 was built for 2 reasons:

1. To demonstrate and promote our new coilover shock product line with a car that was light and competitive. Remember that “win on Sunday, sell on Monday” thingy? Mission accomplished.

2. To exercise and refine our design and fabrication talents. I think that went pretty well, too.

As a happy coincidence we were blessed with the Goodguys Autocross championship, the cover of Hotrod magazine, a 10-page article in Hotrod, winning the Optima Road America event, winning several other Autocross and road course events… and talking to a bunch of you guys who thought a road racing street rod was the coolest thing ever.

I do know who bought the ’33… He also bought  Velocity in 2011 and my blue ’56 F100 a few years back.  He understands and appreciates craftsmanship, and is willing and capable of spending his money to achieve that. He is also smart… that is why he didn’t meet my asking price last summer… he knew how narrow the market would be for that car and was willing to take his chances at Barrett (as was I). He will use and care for the car nicely.   I am very pleased he ended up with it.

A successful week? Damn right. The only success that could be bigger is the next one.

Kurt Blackgrove, Dennis Neihaus and Greg Schneider build the finest cars in the world. It continues to be an honor to work with them and to drive their creations. Now I’ll get the chance to do it all over again!

Some of you may remember my silver ’69 Mustang that I raced a few years ago. It’ll be good to get back in that car again!

Bret Voelkel, President, RideTech

Reader Stories
Reader Stories
Reader Stories are submitted by ClassicCars.com Blog readers like you. Have a special memory of a cherished vehicle that you'd like to share with the world? Here's your chance! Just tell us your story and we'll post it for everyone to see and comment.

Recent Posts