Eye candy: Emblems of an automaker’s self-image

The prancing horse. The triton. The bow tie. The double chevrons. The three-pointed star. Four interlocked circles.

The prancing horse. The triton. The bow tie. The double chevrons. The three-pointed star. Four interlocked circles. One circle but divided into four pie-shaped sections, two blue, two white, to create the illusion of a spinning airplane propeller. Henry Ford’s signature, or at least his last name, enclosed within a blue oval.

No doubt, each of those simple descriptions triggers an image in your mind, an image of an automaker’s badge, the emblem it puts on each of its vehicles. In many ways, a company’s self-image placed proudly for all to see. Through the years, automotive badges evolve, sometimes subtly, sometimes radically. And sometimes they simply seem to fade away as an automaker or one of its brands ceases production. Just as there are classic cars, so too there are classic badges. We like to collect them, at least photographs of them, which we’ll be sharing with you from time to time.

All photos by Larry Edsall

 

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